PR is complacent about measurement, says Ali Gee
Ben Smith, Founder, PRmoment.com
I recently spoke to Ali Gee, deputy CEO at FleishmanHillard Fishburn in London, about the the measurement of public relations. I asked Ali whether as a profession, public relations is in danger of becoming paranoid about measurement? And whether PR is any worse at evaluating our work than our advertising friends? We also discuss whether, in an integrated world, it is possible to identify the contribution of public relations to the campaign objectives? Finally, Ali talks about whether she sees any any evidence that in-house teams are prioritising measurement more than they were, and what the role of PR agencies is in moving the PR measurement debate forward?
To subscribe to our Podcast via Itunes click here
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.