Podcast: Life stories with Mark Borkowski
Ben Smith, Founder, PRmoment.com
In the latest of a series of podcasts with PR industry leaders in the UK PRmoment founder Ben Smith recently interviewed Mark Borkowski.
Here is a taster of what Mark and Ben discussed:
-
Why Mark’s mother is responsible for his career in public relations!
-
The impact of his father's death on his early career choices
-
Why he hated his first job
-
How he learnt about the value of earned media
-
Why you must break your filter bubble to understand how to create impactful communications
-
Why one off stunts miss the point of true storytelling
-
How Mark had a run-in with Swindon police - and why it meant he sold more theatre tickets...
-
Why you must understand and anticipate the reaction of the crowd to create public interest
-
Mark identifies his favourite PR stunt that he's been involved with
-
Why Mark employed ex F1 driver's James Hunt’s parrot!
-
Why stunts must have a multi-layered approach
-
Why the only person Mark could ever work for was himself
-
Why people don't want to be called a publicist any longer
-
Why meeting people is vital in this time compressed world
-
How journalists are frightened of being bored to death by PRs
-
Why Mark is excited by the future of public relations
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.






Featured

Pros and cons of ChatGPT for PRs

Worst PR disasters of 2022

The biggest PR Crises of 2022
