In the latest of a series of podcasts with PR industry leaders in the UK PRmoment founder Ben Smith recently interviewed Mark Borkowski.

Here is a taster of what Mark and Ben discussed:

• Why Mark’s mother is responsible for his career in public relations!

• The impact of his father's death on his early career choices

• Why he hated his first job

• How he learnt about the value of earned media

• Why you must break your filter bubble to understand how to create impactful communications

• Why one off stunts miss the point of true storytelling

• How Mark had a run-in with Swindon police  - and why it meant he sold more theatre tickets...

• Why you must understand and anticipate the reaction of the crowd to create public interest

• Mark identifies his favourite PR stunt that he's been involved with

• Why Mark employed  ex F1 driver's James Hunt’s parrot!

• Why stunts must have a multi-layered approach

• Why the only person Mark could ever work for was himself

• Why people don't want to be called a publicist any longer

• Why meeting people is vital in this time compressed world

• How journalists are frightened of being bored to death by PRs

• Why Mark is excited by the future of public relations