Podcast: Life stories with Mark Borkowski
Ben Smith, Founder, PRmoment.com
In the latest of a series of podcasts with PR industry leaders in the UK PRmoment founder Ben Smith recently interviewed Mark Borkowski.
Here is a taster of what Mark and Ben discussed:
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Why Mark’s mother is responsible for his career in public relations!
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The impact of his father's death on his early career choices
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Why he hated his first job
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How he learnt about the value of earned media
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Why you must break your filter bubble to understand how to create impactful communications
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Why one off stunts miss the point of true storytelling
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How Mark had a run-in with Swindon police - and why it meant he sold more theatre tickets...
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Why you must understand and anticipate the reaction of the crowd to create public interest
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Mark identifies his favourite PR stunt that he's been involved with
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Why Mark employed ex F1 driver's James Hunt’s parrot!
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Why stunts must have a multi-layered approach
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Why the only person Mark could ever work for was himself
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Why people don't want to be called a publicist any longer
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Why meeting people is vital in this time compressed world
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How journalists are frightened of being bored to death by PRs
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Why Mark is excited by the future of public relations
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