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A more subtle PR stunt from New Zealand as they continue to connect with Middle Earth

A more subtle PR stunt from New Zealand as they continue to connect with Middle Earth

Highlights from our Integrated Brand Communications conference

Lee Nelson video is example of believable, but untrue, PR stunts

Lee Nelson video is example of believable, but untrue, PR stunts

Highlights from our How Brands Engage through Social Media conference

Highlights from our How Brands Engage through Social Media conference

Air New Zealand’s Middle Earth safety film gains lots of coverage

Air New Zealand’s Middle Earth safety film gains lots of coverage

Halo 4 lights up the Thames but doesn’t impress

Halo 4 lights up the Thames but doesn’t impress

How Samsung is creating fun social media content to fight Apple

How Samsung is creating fun social media content to fight Apple

Less “commercial” viral videos are more believable

Less “commercial” viral videos are more believable

Nice storytelling PR stunt to mark the opening of Skyfall

Nice storytelling PR stunt to mark the opening of Skyfall

The tricks behind Red Bull’s Felix Baumgartner PR stunt

The tricks behind Red Bull’s Felix Baumgartner PR stunt

Wonderbra stunt sparks debate

Wonderbra stunt sparks debate

Highlights from our How Brands Use Twitter conference

Highlights from our How Brands Use Twitter conference