According to our Twitter stream (@therealprmoment) some people love this Coke Zero PR stunt but quite a few others find it's a bit contrived.
What do you reckon?
The Sustainability & Purpose Awards
The Sustainability & Purpose Awards recognise and reward outstanding Sustainability and Purpose performance. Download the entry kit and start your submission today!
The final entry deadline is Wednesday 15th October.
If you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: