Ben Smith, Founder, PRmoment.com
Today on the PRmoment Podcast I'm talking to Mark Inskip, CEO of
Kantar UK’s Media Division about its research revealing the challenges
to the comms industry in 2021.
According to the research, there are three big challenges facing the sector today:
- The sheer volume of stakeholders comms professionals need to engage with
- The challenge of measuring impact in a landscape of highly scrutinized budgets
- The increased automation of public relations.
Here’s a summary of what Mark and I discuss:
02.00 mins Why PR teams have become victims of their own success
04.00 mins Why PR is in its teenage years!
04.45 mins How the PR and comms teams that invest in their teams and resources will become the high performing ones
05.20 mins Why PR people must ruthlessly decide their priorities
09.00 mins Why PR and communications leaders will need to say “no” a bit more!
12.00 mins Why too many marketers are prioritising the short term, to the detriment of the long term
14.00 mins The increasing emphasis of internal stakeholders for in-house communicators
16.00 mins Why PR should be proud of the value it creates in building reputation
21.00 mins How do you isolate impact in an integrated campaign?
22.00 mins Why often good measurement is about finding “the proxy’s and a pragmatic solution.”
25.00 mins Mark discusses the role of increased automation in public relations teams
30.00 mins Mark talks about how Kantar is developing its AVE methodology.
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