Ben Smith, Founder, PRmoment.com
This week on the PRmoment Podcast we talk to Jo-ann Robertson, Partner and CEO of Ketchum London in the latest of our PR Rest series of podcasts - that look at the state of public relations post the COVID-19 lockdown.
Here’s a summary of what Jo-ann and I discussed:
1.55 mins What does the outlook for the next six months for PR firms?
7.40 mins Bearing in mind how many agency: client relationships have changed during the lockdown, we discuss the longer-term prospects for UK public relations.
8.30 mins Jo-ann argues that improving the standard of analytics and increasing the diversity and inclusion of PR teams are vital parts of PR’s future prosperity.
11.06 mins and 14 mins: Jo-ann discusses the benefits of being part of a large, publicly owned group during the pandemic.
12.15 mins Jo-ann compares the performances of independent and group owned PR firms during the lockdown.
16.06 mins Jo-ann discusses why PR tends to fare better in times of crisis than other areas of the marcomms mix, such as advertising.
18 mins As a relatively new leader, what has Jo-ann learnt about herself during the pandemic?
19 mins Jo-ann talks about how she’s had to use her “Glaswegian negotiating skills” during the crisis - but also how it’s important to understand that you “can’t win every battle.”
20 mins Jo-ann talks about the type of business Ketchum UK will be coming out of the lockdown.
21.30 mins How the lockdown has seen a more entrepreneurial spirit within Ketchum UK.
22 mins Jo-ann hopes that Ketchum’s Bankside offices will be open from Sept 1st.
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