Barry Leggetter is the Executive Director of AMEC. Here he gives an insight into the international plans to introduce an accepted worldwide currency that standardizes the way that PR will be measured. In this interview, Barry outlines the timescale, the scope and the details of how PR professionals will be able to access AMEC's agreed principles of PR and social media measurement.

About AMEC: The International Association for Measurement and Evaluation of Communication (AMEC) has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.