Daney Parker, Editor, PRmoment.com
Before joining PR and marketing agency Racepoint Global at its founding, CEO Peter Prodromou was senior vice president of PR firm Weber Shandwick Worldwide. Yet, given his time again, Prodromou says he may have chosen to be a filmmaker. In this quick, ten-minute interview he explains how he went from DJ to senior PR man and why it is important to follow your dreams when you are young.
What did you want to be when you were a teenager?
I wanted to be a radio personality. I was actually part of an amateur DJ hour with two of my friends – it was a Sunday night programme on a radio station called FM101 Portland’s Best Rock.
Would your teenage self be pleased with the way things have turned out?
I think yes – as a teenager I never envisioned myself being the CEO of anything. When you’re young, you don’t see yourself as an executive. You see yourself as a teenager, only older.
How did you get your first break?
My first career break came after I left a company where I thought I had actually failed in this industry. Then a mutual friend introduced me to someone who owned an ad agency. It was there that I learnt what I was capable of and eventually became his business partner.
What is the best career decision you have made?
The best career decision I’ve ever made was deciding not to become a filmmaker, which I wanted to do when I was college.
Any career regrets?
Not becoming a filmmaker.
Why Racepoint Global?
Racepoint Global was started along with people whom I had great faith in and had worked with previously. It only made sense to move forward with them again.
What are the greatest challenges of your present role?
The greatest challenge of my current role is maintaining my humanity whilst dealing with all of the difficult decisions that come with running a company.
What advice can you give to others in the communications industry?
Become film makers! But in all seriousness, pursue your immediate dream/impulse and don’t let people talk you out of it. Do it while you’re young and have a low-risk profile.
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