Good integrated social media campaigns require a joined up approach to PR and advertising

PR Opinion

Is “sorry” the hardest word for global CEOs?

PR Opinion

An integrated PR and marketing approach is vital says Teamspirit Public Relations’ Scott Learmouth

PR Opinion

The impact of social media campaigns in B2B markets remain limited, says Stephen Hooley

PR Opinion

What goes online stays online, so be careful says CM Porter Novelli’s Angela Casey

PR Opinion

Twitter wins gold at the first social media Olympics, says Mark R Lyberger from Kent State University

PR Opinion

It takes emotional intelligence to restore trust, says Good Relations Group chairman Kevin Murray

PR Opinion

More PROs should be on the board, says Limelight PR’s CEO Susanna Simpson

PR Opinion

A crisis allows a good chairman to show his or her strengths, says Bell Pottinger’s David Wilson

PR Opinion

Nearly half of working mothers are thinking of leaving their PR jobs

PR Opinion

Why employee engagement can help CEOs survive a crisis

PR Opinion

The PR sector should be alarmed by the impact of latest scandals, says lecturer Bernard Wakefield-Heath

PR Opinion