Are celebrity endorsements the Holy Grail or a marketing fail, asks PRSA’s Gerard Corbett

PR Opinion

It’s tough for UK corporations in a crisis, says Bell Pottinger’s David Wilson

PR Opinion

B2B PR needs a makeover, says Willoughby PR’s Tom Leatherbarrow

PR Opinion

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media

PR Opinion

Threepipe’s Jim Hawker asks whether it matters who owns the big idea

PR Opinion

Don’t forget the art of conversation in PR, warns Liberty Comms’ Dee Gibbs

PR Opinion

A global perspective on the PR world, from Ketchum Pleon’s Rod Cartwright

PR Opinion

PR must use research to ensure its relevance in a changed world, says Guy Bellamy, MD of Elephant Communications

PR Opinion

Make the most of social media – measure it, says Andy Black from Whiteoaks

PR Opinion

CEO of SearchWorks Nick Garner explains why PROs must pay attention to Google’s latest guidelines

PR Opinion

Havas PR’s Steve Marinker explains why PROs need to understand the social accord

PR Opinion

How can PR people utilise the power of their voice more effectively?

PR Opinion