How to harness the PR power of a celebrity
PR Opinion
How brands used Movember to increase their profile, by Precise’s James Withey
PR Opinion
Women in PR’s Angela Oakes asks, what’s keeping PR women out of the boardroom?
PR Opinion
Are celebrity endorsements the Holy Grail or a marketing fail, asks PRSA’s Gerard Corbett
PR Opinion
It’s tough for UK corporations in a crisis, says Bell Pottinger’s David Wilson
PR Opinion
B2B PR needs a makeover, says Willoughby PR’s Tom Leatherbarrow
PR Opinion
Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media
PR Opinion
Threepipe’s Jim Hawker asks whether it matters who owns the big idea
PR Opinion
Don’t forget the art of conversation in PR, warns Liberty Comms’ Dee Gibbs
PR Opinion
A global perspective on the PR world, from Ketchum Pleon’s Rod Cartwright
PR Opinion
PR must use research to ensure its relevance in a changed world, says Guy Bellamy, MD of Elephant Communications
PR Opinion
Make the most of social media – measure it, says Andy Black from Whiteoaks
PR Opinion
