AI will never replace 'uniquely female' EQ in the PR industry

PR Opinion

Crisis PR should put prevention at the forefront of defence

PR Opinion

Stunt Watch: AI makes a splash in UK press, Aldi does London Fashion Week and Ikea propositions customers

PR Opinion

Misinformation and reputational damage - when should PR get a lawyer involved?

PR Opinion

The PR industry's role in shaping ethical AI – and how we can rise to the challenge

PR Opinion

February’s digital PR trends: AI search heats up, The Sun loses traffic and CTRs drop

PR Opinion

Is it time to reset your communications strategy?

PR Opinion

The dangers of clickbait headlines

PR Opinion

Stunt Watch: Aldi newsjack’s Jaden Smith’s castle hat, Pringle’s ups its game with retro console refurb and Tinder rebrands with Beigels

PR Opinion

Your crisis comms team should be split in half – here's why

PR Opinion

Who has the most influence over a publisher's decision in a PR crisis?

PR Opinion

PR should be tracking more than reach - here are the metrics that matter

PR Opinion