Find the stories and tell them: Why current cultural pegs remain an important part of press office campaigns

Cultural pegs have always been a critical source of inspiration for comms professionals riding the wave with newsjacking, ambassador and product placement opps. Here are some shows and films that are grabbing headlines right now.

Decluttering is cool
Since the start of this year, many have tuned in to Marie Kondo’s new tidying up show on Netflix. Though many of us found her book ‘life changing’ a few years ago, the new series has provided a great opportunity for tidy minded comms professionals to seize the day. Needless to say, we’re on the case with sparking joy and decluttering themes.

Brexit (of course!)
Conversely, the TV drama schedule has also shown that the integrity and authenticity of campaigns is also under scrutiny in 2019. The Channel 4 drama ‘Brexit The Uncivil War’ focused on how the campaign which won the referendum stole hearts and minds with strong key messages – but with questionable proof points.

Royal associations
Meanwhile, with many of us off to see The Favourite and with Mary Queen of Scots and The Crown set to hit our screen, there’ll be a strong ‘royal’ and ‘period drama’ theme in play again this year. Perhaps real-life plotlines will be still more interesting though with Prince Philip’s driving; sister-in-law relations under scrutiny; and a new royal baby due soon.  

Written by Niki Wheeler, director of comms agency Launch