June is conference season for communicators, and I’ve been out and about at events.

This week I’ve been in Vancouver, Canada, attending the IABC World Conference. It’s one of my favourite comms conferences not just because of the beautiful setting, but because it brings together some of the best communicators alongside thought-provoking speakers sharing emerging trends. As you’d expect, AI continues to dominate the conversation but what’s also coming through strongly is people and a growing focus on communicating with multi-generational workplaces.

Four generations, one workplace

For the first time, we have four generations working side by side. This generational mix offers a powerful opportunity to tap into a diverse range of perspectives and experiences. It also presents real challenges that internal communicators need to navigate. As communicators, we have a vital role to play in creating inclusive workplaces where everyone, regardless of age, feels valued and included.

Understanding generational communication preferences

As communicators, it’s important that we understand how each generation tends to prefer receiving information while at the same time being careful to avoid sweeping generalisations or falling into stereotypes.

• Baby Boomers (born 1946-1964), often value face-to-face conversations and detailed written materials. They respond well to structured, formal messaging.

• Gen X (born 1965-1980), like efficiency and practicality. They’re comfortable with both digital and in-person communication and often want data and direct communication

• Millennials (1981-2000), tend to prefer digital tools like messaging platforms and collaborative apps. They appreciate transparency, authenticity, and a strong sense of mission.

• Gen Z, (born 2001-2020) the digital natives, expect visual, fast, and interactive communication.

Ultimately the basics of good communication are universal. Regardless of age everyone wants information that’s relevant and easy to understand. That said, generational insights can be helpful, but they should guide, not define, your communication strategies.

Tips for communicating with a multi-generational workforce

• Know your audiences. Use employee listening and demographic insight to understand preferences, behaviours and needs across age groups.

• Give people a voice. Create opportunities for listening dialogue, and feedback on your approach

• Avoid making assumptions based on age alone. Treat everyone as an individual; age is one factor, not the whole picture.

• Use multiple channels when communicating important messages or regular updates. This way everyone can feel included and comfortable receiving information in a way that suits them.

• Avoid age-specific cultural references. They may exclude some groups and can sometimes come across as insensitive or unintentionally offensive.