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Good and Bad PR: Fashion’s hit and miss

Good PR

It’s been less than a month since clothing manufacturer supplier platform Sewport featured right here in this good PR column, yet here it is again.

I absolutely love all of the weird and wacky PR stories it is putting out right now, largely based around odd requests that people have apparently listed, that they need a designer or manufacturer to help them with.

Last time, it was the £60k per year job to be the CEO’s personal stylist and designer that hit the headlines and before that it was a lady looking to have her dead mother’s hair included in the design of her wedding dress.

This time, a woman has apparently listed on the site that she’d like someone to design and make her a handbag that featured the skin from her amputated leg. As you do.

Joan, apparently 55 and from Manchester, had an illness that meant part of her leg had to be removed and instead of letting it go to waste, she’s doing – well – this. Her budget is £3,000.

Again, I doubt that this is a legit posting; it’s much more likely to be one concocted to generate headlines and it’s done the job. I saw the story on the Metro, but it’s also on the Mirror, i News, some Manchester press and many other titles.

Bad PR

I don’t know about you, but whenever I see the latest fashion photos hot off the catwalk, my first thought is usually “WTF?! No one would ever wear that..!”

View this post on Instagram

@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

A post shared by 🦎 (@liz.kennedy_) on

We’ve come to expect the off-the-wall, bizarre fashion trends (if that’s what you can call them) that often grace the catwalks, but Burberry took it several steps too far on the London Fashion Week runway on Sunday.

The high-end designer dressed a model in a hoodie that had a rope around the neck tied like a noose knot. Yes, awful.

With increasing suicide rates globally and a crisis particularly among young women and girls, a brand as influential as Burberry should have really thought this through, taken a good look at the design and though “this is absolutely not okay.”

A model named Liz Kennedy who was part of the Burberry show, but not the wearer of the hoodie in question, posted on Instagram to highlight the poor design choice:

The most alarming part of this for me is that she tried to flag this up in the dressing room and was allegedly told “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself.”

Burberry has since issued an apology, but no fashion statement or show is worth making if you have to link it into suicide. All in all, this was a terrible move for the brand which has angered many people around the world and resulted in a load of negative media coverage.

Written by Shannon Peerless, 10 Yetis @ShazzaYeti on Twitter. Seen any good or bad PR lately? You know what to do @10Yetis on Twitter or on email

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