PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Your PR Tech Stack 2021

Location: Online
Organiser: PRmoment Events
Price: £40 + VAT normal

Why attend: We’ll look at why PR tech is such an important element of public relations at the moment and our speakers will recommend some of their favourite paid for and freemium tools that are available.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.


3.45 pm

Intro and Welcome
Ben Smith, founder, PRmoment


3.50 pm

What PR tech do you need for modern public relations?
Allison Spray. managing director, Data + Analytics, Hill+Knowlton Strategies

  • How the PR tech toolkit has been revolutionised in the last 3 years
  • From audience insight, to influencer mapping, to measurement and social listening - where do you prioritise?
  • Do you purchase off-the-shelf products, partner with vendors to offer a bespoke version, or attempt to build your own technology?
  • How can you monetize your data partnerships?

4.15 pm

Your guide to the best free PR tech tools out there
Gemma Moroney, co-founder, SHOOK

Free tools to help you plan, prioritise and measure

4.40 pm

A PR Tech Stack Buyers Guide: The ecosystem of your PR Tech Stack
Jonny Bentwood, global head of data & analytics, Golin

  • What tools do PR people need?
  • Which tools are available by category?
  • What tools can you get for different budget levels?

What you need to consider when buying PR Technology
Asim Qureshi, director of digital services, AxiCom

  • How to buy your PR Tech efficiently
  • How to use your PR tech stack effectively
  • Why you must consider how compatible the tool is for your tech ecosystem
  • How easily can you cancel your PR tech subscriptions?

5.30 pm

Integrating your PR stack with your marcoms tech
Darryl Sparey, co-founder, managing director, Hard Numbers

  • How to integrate your marcomms tech with your PR tech
  • What marcomms is useful for PR people?
  • Understanding how CRM’s work and building your PR Tech Stack around them

6.00 pm

Close of event


This event is worth 20 points
towards the PRCA CPD