PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Your PR Tech Stack

Organiser: PRmoment Events
Price: £30 + vat

Why attend: We’ll look at why PR tech is such an important element of public relations at the moment and our speakers will recommend some of their favourite paid for and freemium tools that are available.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.


4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment


4.05 pm

Why PR firms are behind in their use of technology?

Jon Hughes, ex CEO Golin, now senior advisor specialising in technology and corporate communications

  • Why PR firms will need to integrate MarTech into their workflow
  • An overview of your PR tech decision: An integrated software solution versus specific function based software
  • How will the PR tech market develop over the next few years and what will that mean for PR people?
  • Should PR firms ever develop their own software?
  • Will clients always have access to better data than their agencies?
Audience Q&A 

4.30 pm

How to build your PR Tech Stack
Stephen Waddington, founder, Wadds Inc

  • What tools are out there?
  • Which tools should you be using?
  • How not to get ripped off and enter long term contacts with PR tool providers
  • How many tools, is too many tools?
Audience Q&A

4.55 pm

Improving your PR Workflow: What free or close to free tools should you be using?
Gemma Moroney, co-founder, SHOOK

  • Understanding how technology can help your PR workflow
  • An overview of some of the best PR workflow tools currently available
  • This presentation will concentrate on the best free/freemium tools for PR professionals
Audience Q&A
5.20 pmPanel: How to use your PR Tech

Asking the questions PR people want to be answered...

: Jonny Bentwood, Global Head of Data & Analytics, Golin


Stella Bayles, Director, CoverageBook
Michelle Goodall, Chief Marketing Officer, Access Intelligence
Amberā Cruz, Marketing Director Americas, Meltwater


Close of event