PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Your future PR toolkit

Location: 35-41 Folgate St, London E1 6BX
Organiser: PRmoment and Prime Research
Price: FREE

When?: Thursday 24th September

Why attend?: At this event you’ll hear practical tips and advice to create your own unique PR toolkit. You’ll learn from subject matter experts to create a personalized toolkit for your PR career. Topics will include planning excellence, measurement and analytics, how to leverage paid, owned and earned, dealing with content overload and multimedia content creation.

Who?: For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please email Our offices are open 9am to 5.30pm Monday to Friday.

Where?: The address for this seminar is: Ketchum, 35-41 Folgate Street, London, E1 6BX

Please see the full programme below.

Due to high demand, we have to limit the number of tickets per organisation to three.

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5.30pm Registration and informal networking  
6:00pm Chairpersons Introduction – Ben Smith, Founder, PRmoment

Why your PR skills must go Back to the Future
Dee Cotgrove, Executive Head of Media and Communications, Met Office

  • Good communications still requires you to create an emotional and rational response from your audience
  • Why good public relations practitioners still need to relate their communications objectives with internal stakeholder’s objectives
  • Why young people are so well equipped to thrive in the modern communications work place
  • The importance of design, data and content creation skills in modern public relations
6.25pm Why your PR career will defined by your appetite for technology
Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum
  • Why there is a need to share and review PR technologies, in an open forum
  • Why your PR career will be defined by your appetite for technology
  • What PR Stack has taught us about PR technology providers
  • Why your PR workflow has become more important
6.45pm Understanding influence
Adam Parker, Chief Exec, Lissted
  • Why the methodology of your influencer tools is key to retaining your credibility
  • Why you must understand that influence is a spectrum, it’s not black and white
  • Understanding the difference between influence and noise
  • How do we define influence? What does it mean?
  • The holy grail: a methodology for offline influence

Proving your value in an integrated world
Richard Bagnall, CEO Prime Research UK, Board Director AMEC

  • How to make your measurement future-fit
  • How to make sure your work has business impact
  • Ensuring you have integrated measurement for integrated comms
7.25pm Closing remarks by Ben Smith, Founder, PRmoment
7:30pm Informal networking, drinks and canapés and will be served  
8:15pm Close of seminar  

This event is produced in partnership with Prime Research. Neither PRmoment nor Prime Research will share delegate details with any other third parties.

This event is part of: