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Why is there a talent crisis in public relations?

Date: Thu 30th November 2017
Location: 10 Old Bailey, London, EC4M 7NG
Organiser: PRmoment Events
Cost: £160 early-bird, £185 normal

Why attend this event? There is a talent crisis in public relations. Every senior communicator identifies the recruitment of enough and appropriately skilled talent and one of their top business challenges. But why is recruitment such a problem in PR? And what are the solutions to this crisis? This event will examine the causes and potential solutions to PRs recruitment problem.

8.30am

Registration, coffee, croissants and networking

 

9.00am

Chairpersons introduction
Ben Smith, Founder, PRmoment

 

Part 1: The problems

 

9.05am

Why is career development neglected in public relations?
Heather Yaxley, Lecturer, Bournemouth University

  • Insight from PhD research on “Career Strategies in Public Relations”
  • The problem with traditional thinking about careers
  • Untangling the realities of careers in public relations
  • Churn and other mid-career challenges
  • A new tapestry approach to career development
  • Crafting an inclusive professionalised career design

9.30am

What does public relations current talent crisis look like?
Francis Ingham, Director General, PRCA and Chief Executive, ICCO

  • Is recruitment the single biggest factor limiting the growth of public relations?
  • Which skill competencies are the most difficult to find and retain talent
  • Which sectors are the most difficult to recruit in?

9.55am

The skill competencies required by agencies in modern public relations
Loveday Langdon, HR Director, Hotwire

  • How skill requirements in public relations have changed
  • Why PR firms are now looking for different types of people
  • Why do PR firms find recruitment difficult

 

Part 2 - The solutions

 

10.20am

Does Training help any more?:

The Motion: “PR become so disrupted that it has become impossible for training to retain relevance?”
Mark Borkowski, Founder, Borkowski.do

The Opposition:
Sarah Hall, Future President,  The CIPR

Format: The opening argument, the opening opposition, the closing argument and closing opposition, vote.



10.55am

Networking break

 

 

 

What is the solution for PR’s talent shortage?

A selection of insights into a range of innovative schemes designed to increase the breadth of talent in public relations

Quick fire presentation and Q&A format:

 

11.15am

Returnships - helping (parents) return to work in marketing, media and communications
Amanda Fone, ceo,  F1 Recruitment and Jane Fordham, Executive Director Marketing & Talent, Golin

  • The Learning's from F1 and Golin's Returnship scheme
  • How to encourage skilled candidates back to work
  • How the Returnship scheme connects recruiters and parents returning from a career break

11.30am

Apprenticeships - Why increasing the number of Apprenticeships in public relations is one of the solutions to the sectors recruitment crisis
Seymour Pearman, PR apprentice specialist, PRCA and National Apprenticeship Service

11.45am

Increasing the diversity in public relations
Why increasing the number of BAME graduates working in public relations is one of the solutions to the sectors recruitment crisis
Sarah Stimson, Chief Executive,Taylor Bennett Foundation

  • Insights, results and ideas from The Taylor Bennett Foundation programme to provide a fast track fro BAME community to a career in public relations

12.00pm

The gender pay gap: Why eliminating the gender pay gap in public relations is one of the solutions to the sectors recruitment crisis
Shelley Facius, Past Vice President of WPR, Head of Corporate and Technology, Ruder Finn
 

12.15pm

Panel: Recruitment trends - what works, what doesn't, what might work…A discussion of recruitment techniques that work and don't work in public relations - from psychometric tests, 5 stage interviews, to groups presentations and lots in between...

The Recruiter's Perspective:  Colette Brown, Founder, Prospect
The HR Perspective: Loveday Langdon, HR Director, Hotwire
The Agency MD’s Perspective: Jo-ann Robertson, Partner and Deputy CEO, London, Ketchum
The Communications Director’s Perspective: Chris Talago,VP PR & Communications JAPAC & EMEA, Oracle




12.45pm

Panel The candidates - what do they want? What don’t they like?

 

1.15pm

Chairpersons closing remarks

 

1.20pm

Buffet lunch

 

2pm

Close of conference  

 

This event is worth 20 points
towards the PRCA CPD

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