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| Location: | The Forrest Room the Hospital Club, Covent Garden |
| Organiser: | PRmoment events |
| Price: | Free for in-house PR folks |
Why attend?: More clients than ever say creativity is fundamental in hiring and retaining an agency. But creativity is subjective: what one person thinks is totally brilliant another will think is fluff and off brief. So how do in-house comms teams sell creative ideas to non-creative internal audiences to get their buy in? Are agencies and clients even talking the same language when it comes to creativity? How creative do businesses REALLY want to be and what does creativity mean to clients and their organisation? Find out at this event…
Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Agenda:
| 5.55pm |
Delegate registration, drinks and informal networking
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| 6.15pm |
Chairpersons welcome
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| 6.20pm |
Are agencies and clients even talking the same language when it comes to creativity?
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| 6.50pm |
Why creativity in PR has to be compelling, not an add on
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| 7.15pm |
Panel: Your creativity stakeholders: understanding what creativity means for your business Helen Lacey, Director of External Communications, Barclaycard
Stuart Yeardsley, Creative Director, 3 Monkeys Zeno
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| 7.50pm |
Chairpersons summing up |
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| 7.55pm |
Drinks, canapes and informal networking |
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| 8.40pm | Close of event |
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This event is produced in partnership with 3 Monkeys Zeno. Neither PRmoment nor 3 Monkeys Zeno will share delegate details with any other third parties.
