PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

What does the C-Suite want from PR?

Location: London
Organiser: PRmoment
Price: FREE
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This event is produced in partnership Ebiquity as part of Measurement Week

Conference Location:
Skills Matter, 116-120 Goswell Road, London, EC1V 7DP

If you have problems booking this conference, or require further information please call on 01962 832542 or email Our offices are open 9am - 5.30pm Monday to Friday.


I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PRmoment event will be time well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup


5:40pm Registration

Chairperson’s Intro
Ben Smith, Founder, PRmoment


What does the C-Suite want from PR?
Sam Knowles, Director, Ebiquity – Reputation Practice

The new 4Ps of PR:

  • Protection – reputation management during hard times
  • Promotion – PR is integral to sales
  • Performance – PR must contribute to business objectives
  • Proof – data-driven evidence of impact

What does the permanent secretary want from PR?
Elayne Phillips, Head of Strategic Analytics and Evaluation, Communications Group, Department for Environment, Food and Rural Affairs

  • Outcome measurement: How the communications team objectives are linked to the SMART objectives of Defra
  • How the comms team engages with the agricultural sectors to improve the perception of Defra
  • Why the PR team is an integral part of the policy development process within Defra
  • How Defra’s communications team change behaviour amongst their stakeholders and customers

Why public relations must focus on inspiring leaders
Kevin Murray, Chairman, Good Relations Group

  • What value does PR create in the modern world?
  • What makes an inspirational leader?
  • Why public relations must protect and build the intangible assets of a business
  • Why communicators must find ways to influence better quality leadership

What does my CEO want?
Duncan Cantor, Director of Communications, Boehringer Ingelheim Ltd

  • A fixer?
  • A speechwriter?
  • An advisor?
  • A do-er?
  • A Jack Of All Trades?
  • Eyes and Ears on the Ground?….



Chairperson's closing remarks
Ben Smith, Founder, PRmoment


Beers, wine, pizza and networking