What does the C-Suite want from PR?

Name: PRmoment.com
Price range: $

When:	18th Sept 2014, 12:07PM
Location:	London
Organiser:	PRmoment
Price:	FREE

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This event is produced in partnership Ebiquity as part of Measurement Week

Conference Location: Skills Matter, 116-120 Goswell Road, London, EC1V 7DP

If you have problems booking this conference, or require further information please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday.

Testimonials:

I love PRmoment events. They’re perfectly formed, tackling important issues, with excellent content and speakers. The speakers are strong – a combination of ‘big names’ and new faces. I’ve stopped looking at the topic and line-up now, I just book. Because I know that attending a PRmoment event will be time well spent. Highly recommended.
Richard Fogg, Managing Director, CCGroup

Agenda:

5:40pm	Registration
5:55pm	Chairperson’s Intro *Ben Smith, Founder, PRmoment*
6:00pm	What does the C-Suite want from PR? Sam Knowles, Director, Ebiquity – Reputation Practice *The new 4Ps of PR:* Protection – reputation management during hard times Promotion – PR is integral to sales Performance – PR must contribute to business objectives Proof – data-driven evidence of impact
6:25pm	What does the permanent secretary want from PR? Elayne Phillips, Head of Strategic Analytics and Evaluation, Communications Group, Department for Environment, Food and Rural Affairs Outcome measurement: How the communications team objectives are linked to the SMART objectives of Defra How the comms team engages with the agricultural sectors to improve the perception of Defra Why the PR team is an integral part of the policy development process within Defra How Defra’s communications team change behaviour amongst their stakeholders and customers
6:50pm	Why public relations must focus on inspiring leaders Kevin Murray, Chairman, Good Relations Group What value does PR create in the modern world? What makes an inspirational leader? Why public relations must protect and build the intangible assets of a business Why communicators must find ways to influence better quality leadership
7:15pm	What does my CEO want? Duncan Cantor, Director of Communications, Boehringer Ingelheim Ltd A fixer? A speechwriter? An advisor? A do-er? A Jack Of All Trades? Eyes and Ears on the Ground?….
7:40pm	Chairperson's closing remarks Ben Smith, Founder, PRmoment
7:45pm	Beers, wine, pizza and networking

Agenda:

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