Twitter 101: What do PROs need to know about Twitter introduction training

Level Intermediate

When: 10:30 - 12:00, 30th November
 
Description
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of the past year. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.

How attendees will benefit

Attendees will walk away with an understanding of how to get the most out of Twitter themselves and will be well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter.

Who should attend

PR professionals who are new to social media in general and Twitter in particular, as well as those who know Twitter but want a better understanding of how to leverage it on behalf of their clients.

What attendees will learn

What Twitter is
Antecedants of Twitter
Case studies (good & bad) in Twitter campaigns
The Golden Rules of using Twitter for campaigns
Getting the most out of Twitter yourself

About the Trainer

Fernando was one of the founding members and the senior strategist of Ketchum's New York-based Interactive Strategies Group (ISG). With ISG, Fernando's work ranged from high-level social media strategic planning for clients like Nokia and IBM, to opportunistic programs and digital partnership realisation that created online buzz for clients like Hyundai and Stride Gum, to digital media education and online issues & crisis counsel for Ketchum clients and account teams all over the globe. Since his arrival in London where he is the Head of Digital, Fernando has designed and implemented extensive digital education programs for both Ketchum Pleon and its clients. Fernando has devised and executed programs for clients such as Philips, Kodak, and P&G brands like Olay and Fairy.

Fernando also specialises in advising clients with matters regarding to Wikipedia, where he has been an administrator since 2005.

Before joining Ketchum, Fernando was the media planner for Fly Communications, a boutique interactive ad agency in New York where his clients included Amazon.com, Pernod Ricard, The French Culinary Institute, and Register.com. He attended Columbia University and is a former United States Marine.

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