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Location: | Hill+Knowlton Strategies, 20 Soho Square, London, W1A 1PR |
Organiser: | PRmoment Conferences |
Price: | £300 + VAT for a full day's training |
Course Trainer: Nick Garner, Head of Search, Unibet
Capacity: 15 people
Location: Hill & Knowlton, 20 Soho Square, London, W1A 1PR
Course requirements: You will need to bring your own laptop for this training, Wi Fi will be provided
Course objectives
- Understand the basics of SEO and how it helps your PR activities
- Understand how to plan PR content and strategy with SEO in mind
- Learn to execute the SEO part of your PR plan
- The outcome: Execute more effective PR projects by leveraging SEO properly.
Overview
Introduction: SEO basics (with PR in mind)
Planning: Where to put your content and how to link it
Action: Activation of your PR / SEO campaign and how to keep momentum
Refinement: How to build bigger, better campaigns and make SEO a process
This is a foundation course on using SEO in your PR campaigns. From here, you will be able to structure your PR projects so they are integrated with the search engine optimization.
The full program is shown beneath the booking form below.
9.15am |
SEO basics: The core concepts:
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10.45am |
Planning: Content, keywords, sites to target, placement of links
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11.30am | Coffee Break | |
11.45am |
Action: Activation of your PR / SEO campaign and how to keep momentum
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12.30pm | Lunch (light lunch supplied) | |
1.30pm |
Refinement: How to create bigger SEO campaigns and how to make your SEO campaign into a process
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2.15pm |
Competitor analysis: Learn from your competitors and reuse what works
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3.00pm | Coffee break | |
3.15pm |
Exercise: Putting it all together with a small campaign
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4.15pm |
Tools & Resources
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4.30pm | Home time! |
Thanks to Hill and Knowlton for hosting this seminar