PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

What do journos think of PR people?

Location: London
Organiser: PRmoment
Price: FREE
Event Registration Online for What do journos think of PR people? powered by Eventbrite

This event is produced in partnership with DWPub

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is: One Alfred Place, 1 Alfred Place, London, WC1E 7EB

If you have problems booking this conference, or require further information, please call on 01962 832542 or email Our offices are open 9am to 5.30pm Monday to Friday.





Chairperson’s Intro
Ben Smith, Founder, PRmoment


Why PR agency people must improve their media relationships
Mark Borkowski, Founder,

  • The best and worst examples I’ve seen of PR behaviour
  • Why you must always play the long game
  • Can real relationships be built in this digital age?
  • Rule number 1: Trust!

A journalists perspective: What do journalists want from PR people?
Chris Blackhurst, Multi-Media Head of Business, Evening Standard, The Independent, i, London Live TV



The results of DWP’s exclusive research: What do journos want from PR people?
Daryl Willcox, Chairman, DWPub

  • Are PROs well informed about the organisations they represent?
  • How do journalists prefer to be contacted by PR people?
  • What are journos greatest frustrations when dealing with PR people?
  • How do journalists see the role of PR professionals?
  • Has there been an improvement in the professional quality of PR professionals in recent years?

If PR people are not adding value, they are a hindrance
Howard Jones, Senior PR Manager, EE

  • The difference between being a facilitator and a gatekeeper
  • For the best stories PRs tend to be gatekeepers, for a less strong story PRs are facilitators
  • You cannot be everyone’s best friend: The difference between a strong relationship and a respected relationship
  • What are the different types of journalist relationships you will need in your career?
7:45pm Chairperson's closing remarks

Beers, wine, pizza and networking