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What do journalists want from PRs?

Location: London
Organiser: PRmoment
Price: FREE
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Why Attend:

Tim Walker, Ex Mandrake editor, tells some PR tales from when he was editing the Mandrake column, 2002 – 2014. You’ll also hear Graham Goodkind, Founder, Frank PR discuss what he believes are the vital ingredients of a successful story and the results of Cision's Social Journalism Study 2015 will also be revealed.

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is: Ricoh UK, 22nd Floor, The Broadgate Tower, 20 Primrose Street, EC2A 2EW

If you have problems booking this conference, or require further information, please email


6.00pm Registration and informal networking
6.15pm Chairperson's welcome
Ben Smith, Founder, PRmoment

Tales from my interactions with PRs whilst editing the Mandrake column 2002 – 2014
Tim Walker, Ex Mandrake Editor, The Telegraph Group

  • What do journalists want from PRs?
  • Why there are some clients journalists are just not interested in
  • The blush test: Why the best PRs have a political instinct of what they can ask for!
  • The most ridiculous PR demands revealed
  • 5 tips to help you build your journalist relationships
  • The challenge of an ever decreasing number of journalists and an ever increasing number of PRs

The ingredients of a successful story
Graham Goodkind, Founder, Frank PR

  • What do PR people need to know about shaping and framing a story?
  • How to grab the media agenda
  • How can brands create public reactions from a story?
  • What makes a great story for a brand?

Social Journalism Study 2015 - A Report by Cision & Canterbury Christ Church University (UK)
Gerard McNamara, Head of Business Development, Cision

  • What do journalists want from PR people on social media?
  • The dual social media objectives of journalists: To source stories and promote stories
  • Will Twitter remain the social media channel of choice for journalists?
  • Why PR professionals remain the most important sources for journalists

Chairpersons Closing Remarks
Ben Smith, Founder, PRmoment


Beer, wine, pizza, hot dogs…

8.00pm Close of seminar

This event is produced in partnership with Cision.Neither PRmoment nor Cision will share delegate details with any other third parties.