PRmoment Leaders PRCA PA Mediapoint PA Assignments PRmoment Awards Winners North ESG & Sustainability Awards 2024 PRmoment Masterclass: Agency Growth Forum

What does the C-suite want from their PR metrics?

Location: Signal at WeWork - 9th Floor - 37 East Road - London, N1 6AH
Organiser: PRmoment Events
Price: Free

Why attend: The profile of PR and communications as a core business function is increasing. Modern public relations has the dual aim of increasing sales and upholding the reputation of the organisation. This event looks at what KPIs the board want and need from their communications departments

Due to high demand, we have to limit the number of tickets per organisation to three.



5.30pm Registration, canapes and informal networking  
6.00pm Chairpersons introduction
- Ben Smith, Founder, PRmoment


Case Study: Barracuda's PR measurement journey. Where it started and where it is now.
- Darshna Kamani, EMEA Communications Director, Barracuda Networks

  • Measuring PR's role as a lead generator
  • Understanding what the board want from PR - both in terms of sales impact and upholding the reputation of the business
  • The link between reputation and sales
  • What KPI's Barracuda’s PR team report to the board
  • Whether PR is still an influencer of sales and marketing and is still the creator of lead


Why the demands of CEO's on PR and comms teams are changing
- David Benigson, CEO, Signal Media

  • What KPI's does the C-suite use?
  • How PR teams must adapt to stay relevant in the modern corporate environment
  • How do marketing’s KPI's compare to communications KPI's for the C-suite?
  • Real time measurement by AI - does it work?


Panel: Understanding the metrics and insights your C-suite wants
- Darshna Kamani, EMEA Communications Director, Barracuda Networks
- David Benigson, CEO, Signal Media
- Dave Stevens, Marketing Director, British Land


Chairperson closing remarks


Informal networking, drinks and canepes


This event is worth 15 points

towards the PRCA CPD