PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

What are the implications of generative AI for public relations?

Location: Online
Organiser: PRmoment Events
Price: FREE

Why attend?: Attend this webinar to learn how, when and why generative AI will impact public relations and the people that work within it.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

The implications for AI on comms tech
Aaron Kwittken, founder, PRophet AI

  • 6 predictions for the comms tech sector
  • The ethical and legal implications of using generative AI in content creation

4.25 pm

How will AI affect the data flows and measurement of public relations?
Allison Spray, managing director, Data + Analytics, Hill+Knowlton Strategies

  • How to keep ahead of shifting user expectations
  • How is AI being used in other markets and how might that be applied in PR
  • Keeping humans in the loop: avoiding an AI apocalypse
  • What level of A measurement accuracy is enough?

4.45 pm

How will AI impact PR?
Andrew Bruce Smith, founder, Escherman

  • An introduction to the use of AI in PR
  • How will AI impact your PR workflow?
  • Will AI become a battle between Google and Microsoft?
  • What suite of AI tools are PR people currently using?

5.10 pm

Revolution or Evolution?: How will AI change the role of PR agencies?

Rosie Bannister, managing director, Axicom

  • How will AI change agency job titles?
  • How will PR firms continue to add value to their clients?
  • Who owns AI-created content?
  • Will PR agencies need to evolve to a new AI norm or will it be a revolution?
5.25 pm Chairpersons closing remarks  


This event is worth 20 points
towards the PRCA CPD

Thanks to PRophet AI for partnering with us for this event.