PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

From Content To Context: Creating relevancy through audience insight

Location: London
Price: Free

For the full speaker program, please scroll down beneath the form below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

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The address for this seminar is: Waggener Edstrom, Tower House, Fourth Floor, 10 Southampton St, London WC2E 7HA. If you have problems booking this conference, or require further information, please call on 01962 832542 or email Our offices are open 9am to 5.30pm Monday to Friday.


8.30am Registration

Chairperson's introduction
Ben Smith, Founder and MD,


How the Met Office is using Content in the Right Context to build awareness and increase engagement
Dee Cotgrove, Director of Communications, Met Office

  • How the Met Office creates context based content
  • Why is a community based approach, based upon increased familiarity and trust, important for the Met Office?
  • How the Met Office is using content through earned media to build its brand
  • How the Met Office is using content to build trust
  • How has the Met Office used content to create communities on YouTube, Facebook, Twitter and Pinterest

While Content Drives Storytelling, Context Creates Impact
Gareth Davies, Head of Studio D UK, Waggener Edstrom


Panel: The challenge of producing content at the right time to the right audience
Chair: Ben Smith, Founder, PRmoment


Wander Bruijel, Head of Brand, Communications & Digital UK & Ireland, Philips
Perveen Akhtar, PR Manager Business & Consumer - Intel Corporation

Gareth Davies, Head of Studio D UK, Waggener Edstrom






10.05am Close of conference

This is a joint and Waggener Edstrom UK event. Neither PRmoment nor Waggener Edstrom UK will share delegate details with any other third parties.