PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Communications driven by insight

Location: The Hospital Club in Covent Garden, London
Organiser: PRmoment events
Price: Free for in-house communicators

Why attend: The event program has been designed for in-house B2B technology professionals. At the seminar we will examine how B2B buyers are influenced and hear the results of academic research that explains the content and channels that B2B buyers in different sectors prioritise

Due to high demand, we have to limit the number of tickets per organisation to three. 

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

Powered by Eventbrite



Registration and informal networking



Chairpersons intro



What drives influence within B2B Technology buyers
Richard Fogg, CEO, CCgroup

  • Understanding your customers buying process
  • Combining the right content, at the right time, in the right channel to the right influencer
  • How the purchasing decision making process is changes across different B2B markets
Understanding the hidden psychological motivations of B2B buyers
Katharina Wittgens, Consulting Psychologist, Aperture
  • How psychology and behavioural science can help B2B clients understand the hidden triggers that can transform sales and marketing performance
  • Key findings from a recent psychological depth study into the wants and needs of B2B PR buyers

Panel discussion: Insight driven communications: Myth or reality?
Paul de Lara, Corporate Communications Lead, Infosys
Mark Maguire, Communications Director, GE UK
Richard Fogg, CEO, CCgroup


  • To what extent are B2B communications currently driven by insight data
  • Should all communications be driven by insight – we may briefly touch on the is PR an art or a science debate!
  • What data sets within a business exist to inform your communications
  • In what practical ways has data changed the PR planning game?
  • In most B2B contexts does the existence of data decrease the importance of trade media?

Chairpersons closing remarks



Beer, wine, fruit juice and canapés over informal networking


8.30pm Close of event