The Use of Social Media in B2B Communications conference
Ketchum Pleon, London
Tickets from £155 + VAT
For the full speaker program, please scroll down beneath the form below.
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Registration, coffee and croissants
Chairperson's introduction Stuart Handley, Ex Communications Director EMEA, Dell
Case study: Berwin Leighton Paisner’s integrated approach to social media in professional servicesAsh Coleman-Smith, Marketing Director, Berwin Leighton Paisner LLP
How to encourage and integrate Twitter into an integrated B2B approach
How to develop a sustainable blog strategy to create compulsive content
How Berwin Leighton Paisner use YouTube videos to highlight partners’ views on issues of the day
The use of LinkedIn as a business driver
Why is listening more important than talking in social media?David Stevens, Head of Global Marketing, PA Consulting Group
Why B2B brands must avoid the traditional lazy thinking about social media
Why brands must understand the social media climate in which they operate
How can B2B companies fit social media into their marketing mix?
Social media measurement standards, and why they matterRichard Bagnall, Board Director, Gorkana and Chair of AMEC's Standards in Social Media Measurement Group
Why is social media, and its measurement, important in B2B?
Where have we got in the search for global social media measurement standards?
Should you design a bespoke approach to social media measurement or can one size fit all?
What is AMEC’s recommended social media measurement toolkit?
What are the best tools for PR professionals to measure social media?
How much should social media measurement cost?
Case study: How the FT use social media Fiona Spooner, Head of Acquisition Marketing, The FT.com
How has The FT used social media to engage with its audience and reposition its brand?
How does The FT use Facebook, Twitter, YouTube and LinkedIn?
How does The FT cater for its diverse audience through social media?
Why does The FT need 46 Twitter streams?
Which social media channels work for which audiences?
How do The FT use video? And has it worked?
The results: What are the results of The FT’s social media activity?
Informal networking break
Case study: How PwC joined up the digital strategies of its separate territories to create an integrated and uniform approach to social mediaNick Masters, Head of Online, PwC
How PwC put together a global framework for employee social media conversations
How to transform social media concepts into social media interaction
How PwC use social media as a business development tool
Why PwC employees are encouraged to join in existing social media conversations, rather than starting new ones
Case study: Capgemini – Why good social internal comms creates social external commsTom Barton, Head of Communications, Capgemini
How did Capgemini build one of the largest and most engaged internal social networks in the world?
What is Yammer and how does it work?
Why social media needs to be the driver of intranet content and engagement
What content creates employee engagement for Capgemini?
Why creating internal advocates builds successful external social media communications
How to move your social media activity from broadcast to engagementTariq Ahmed, Global Lead, Social Media - Communications, CA Technologies
Why engagement is the objective of CA Technologies social media activity
Why CA Technologies social media strategy combines three themes: marketing lead generation, reputation management and journalist engagement
How can a B2B brand build social authority?
How does the comms team work with marketing and the sales team to ensure a joined up approach to social media?
A social media stairway to heaven: When should B2B brands invest in social media Frederik Tautz, Business Director - Social Media, Ketchum Pleon
What type of firms should not use social media?
Content decisions: where does content come from in an organisation?
What social media activity can you do if you have no money?
How can you decide whether social media is right for your company?
Chairperson's closing summary
Lunch and informal networking
Close of conference
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