PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The Most Popular KPIs in PR

Location: Online
Organiser: PRmoment Events
Price: Free

Why attend?: What are the most popular KPIs in PR? What KPIs do you report on? What role should the agency play in setting KPIs? How can you link your comms KPIs with the business’s KPIs? Attend this webinar to find out!

How it works: Please register via Eventbrite using the button below, you'll be sent the login details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on On24.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

The most popular KPIs in PR revealed
Charlie Ayling, head of marketing UKI, Meltwater

  • The evolution of KPIs from traditional to PR to the age of influence
  • Which KPIs are the most relevant for modern public relations

4.20 pm

How to choose the right KPIs
Emily Morgan, managing director operations and innovation, The Red Consultancy

  • How to understand what KPIs your client needs

  • How to choose and contextualise the right KPIs

  • How to ensure your KPIs are strategically useful to the business

  • How to make your own KPI tracker system

4.40 pm

Case Study: The KPIs for Haliborange’s “It’s all normal” campaign
Natalie Luke, founder & MD, Aduro Communications

  • Understanding the campaign's value

  • KPIs and data points: getting agreement on what the campaign success looks like

  • How to align the creative with the deliverables

5.00 pm

How to develop a commercial attribution model
James Crawford, managing director, PR Agency One

  • Are outcome KPIs really that difficult to measure?

  • An example of how to develop your own commercial attribution model including outcome KPIs

5.25 pm

Close of event

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.