Why Attend: Advances to Google’s algorithm have fundamentally changed the rules of SEO. All analyses of Google’s Search Rankings agree that earned media coverage is now one of the top Google ranking factors. This event will identify what PR people need to do to maximise the SEO impact of their work.
How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.
Please note all attendees will be sent a recording of the presentations after the event.
Agenda:
4.00 pm
Chairperson’s intro Ben Smith, founder, PRmoment
4.05 pm
Digital PR 101: What you need to know Andy Barr, founder, 10 Yetis
What are implied links - and does Google count them?
The Goldust?: follow links
Does Google count no-follow links now?
Case study: Real-life examples of how to build links
4.25 pm
The State of Link Building - where should we be focusing our link building efforts? Chloe Hutchinson, head of digital PR, Aira
What are the most successful link-building tactics in 2023
Link types and which are most valuable for driving organic growth
How to coordinate your (Digital) PR and SEO to drive the most value from your activity
Which are the best tools to help with link building
4.45 pm
The implications of AI for search Andrew Bruce Smith, director, Escherman
How ChatGPT and other AI tools are changing PR content creation for SEO
How to use ChatGPT/AI for keyword research
How to write search-optimised page titles and meta descriptions using ChatGPT/AI
Will Google spot AI-generated content?
5.05 pm
Case Study: How Gousto raised its search visibility through linkbuilding Sophie Moore, planning director, Bottle
How Gousto used a combination of cultural trends and its experts to create a regular drumbeat of topical media pitches
Understanding the importance of unique referring domains (URDs)
How to put together a wide, but still relevant, media lists to broaden a backlink profile
How to close the visibility gap against competitors
5.20 pm
Improving your search data literacy skills Stella Bayles, director of PR tech, Coveragebook
What percentage of the PR sector is taking advantage of its digital PR opportunity?
How to be more confident about the data required in search
What are the most important metrics for digital PR and link building
How to use your tech vendor to support your teams
5.45 pm
Chairpersons closing remarks
This event is worth 20 points
towards the PRCA CPD
