| When: |
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| Location: |
Virtual Event, via On24 virtual event software |
| Organiser: |
PRmoment Events |
| Price: |
Free |
Why attend: Hear recent case studies and expert opinion about how brands are integrating their paid, owned and earned channels of communication.
If you want to have a read of some recent testimonials of PRmoment events, click here.
This is the second in a series of events that we're running as part of the Meltwater Comms Collective series
Agenda:
4.00 pm |
Intro and Welcome
Wesley Mathew, Head Of Marketing UK & India, Meltwater
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4.05 pm |
How the mix of paid, owned and earned media is evolving for PR firms
Tom Malcolm, Head Of Brand & Partnerships - Why many campaigns suffer because they prioritise earned first as a channel but have paid first creative
- What a multi-agency integrated paid, owned and earned approach looks like
- How client marketing and communications teams are coordinating an integrated approach
- The role of a PR firm as the owners of earned
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4.25 pm |
How PwC integrates its content strategy across paid, owned and earned media
Will Sturgeon, Head of Content and Thought leadership, PwC
- Why the quality of content must be retained across paid, owned and earned
- Why even the best content needs a (paid) shove
- Remember that no amount of budget will make terrible content successful!
- The need to balance creative content with professional planning across paid and organic strategies.
- The skills sets required for paid, owned and earned campaigns
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4.50 pm |
The flow of content, reach, engagement and sales for the FT
Kristina Eriksson, Global Communications Director, FT
- Why coordination between the marketing and comms department is critical
- Why campaign ideas should originate across the business, don’t limit it to the comms team
- How the FT chooses which campaigns and what content to promote
- The link between content, paid campaigns and sales for the FT
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5.15 pm | The orchestration of content across comms, marketing, sales, and operations
Marcus Sorour, Corporate communications lead at F5 Networks in EMEA
- Obsessing over customer needs by co-creating distinct content that cuts through traditional organisational silos and is consistent across all channels
- Encouraging collaboration between internal departments to build trust that results in people thriving and learning from each other
- Empowering internal stakeholders with the skills to articulate the company’s message and become better communicators
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| 5.35 pm |
Chairperson closing remarks
Ben Smith, founder PRmoment
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Thanks to Meltwater for partnering with us for this event
