Why attend:Will digital PR (and its implications on SEO) become the most important element of public relations?
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Agenda:
4.00 pm
Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment
4.05 pm
Digital PR 101: What you need to know Shannon Peerless, MD, 10 Yetis
Does coverage without a link make any SEO difference?
What is the difference between a follow and no follow link?
How can you encourage publishers to give you a link?
Do videos, embedded iframes help SEO rankings?
Does social media have any impact on SEO rankings?
4.30 pm
Building relevant links: The balance between creative ideas and brand relevance Olivia Wiltshire, Head of Digital PR and Promotion, Builtvisible
The advantage of having incoming links relevant to your product
Do links from non-relevant websites have an SEO impact?
Should digital PR’s remit be bigger than links?
How to validate campaign ideas for maximum impact
4.55 pm
Completing your digital layer Nick Wilsdon, search product owner, Vodafone Group
Making sure your content is Google Indexed
How to understanding the traffic flows around your website
The impact of Google’s mobile first policy for content providers
What does Google Schema mean for your business?
5.20pm
Developing your early warning system: How to understand what you're being searched for Stella Bayles, director, Answer The Public
How to track your brands on search
How to monitor your reputation on search
How consumers form their opinions via search before it is amplified on social
How to track public feeling on events that matter to your organisation
