PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The intersection of Digital PR and SEO

Location: Online
Organiser: PRmoment Events
Price: £35 + VAT

Why attend: Will digital PR (and its implications on SEO) become the most important element of public relations?

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.


4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

Digital PR 101: What you need to know
Shannon Peerless, MD, 10 Yetis

  • Does coverage without a link make any SEO difference?

  • What is the difference between a follow and no follow link?

  • How can you encourage publishers to give you a link?

  • Do videos, embedded iframes help SEO rankings?

  • Real-life examples of successful link building campaigns

4.30 pm

How to SEO up your PR campaign
Louise Parker, Head of PR, Propellernet

  • Why do journalists link?

  • What type of content drives links?

  • What are the most important digital PR KPIs?

5.00 pm

Case study: How a content-first strategy transformed Towergate Insurance’s search performance
Robyn Gravestock, digital PR consultant, Builtvisible

  • How to use search volume insight for campaign ideas

  • How Builtvisible identified a link between caravaning and food to create The Caravan Cookbook

  • An insight into the ideation process and how to work with compliance teams

  • Why the campaign worked well from a digital PR perspective

  • How to build content that journalists need to link to

  • Why the Caravan Cookbook worked as a link building asset

5.30 pm

The Evolution of Digital PR: Creating Search Trends
Carrie Rose, CEO & co-founder, Rise at Seven

  • How you should create a search trend for products and services that you rank for

  • How to use PR and social media to create a search trend

  • How to drive traffic to specific product pages

  • Search Trend Case Studies:
    1 Interflora and Fathers Day
    2. Playstation

6.00 pm

Close of event


This event is worth 20 points
towards the PRCA CPD