PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The Influence of Influence Lite

Location: Virtual Event, via Intrado virtual event software
Organiser: PRmoment Events
Price: Normal ticket £39.99 + vat

Welcome to the latest in a series of PRmoment Lite events. These events are designed to give delegates a stimulating, short and sharp overview of a specific topic - in this case The Influence of Influence.

These PRmoment Lite events offer a forum for PR people to digest useful, insightful content on specific topics that are really important to their roles in the comfort of their own homes.

Needless to say in this Covid-19 environment, these events will be virtual and we’ve designed the format with that in mind.

They will take place via specialist virtual event software Intrado. You can just purchase your ticket below via Eventbrite and put a reminder in your calendar from your Eventbrite ticket.

Why attend

This event will identify pitfalls and opportunities of influencer marketing by showcasing recent case studies and through exclusive research.

If you want to have a read of some recent testimonials of PRmoment events, click here.

How it works:

On the Monday prior to the event, we will send you the link which you can then use on the day. Please note that if you’ve bought a ticket for this event, you will be able to access a recording of the event for 1 week after the event takes place, just in case you miss it on the day (ie: the kids play up, you need to do something else or you’re not well.) Each speaker session lasts for 15 mins, plus a 5 minute Q&A

Normal ticket £39.99 + vat. 




4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

How Kinder sparked the imagination of influencer audiences
Claire Eden, Account Director, Tin Man

  • Why ‘plug my product’ campaigns no longer engage audiences
  • Why emotion is key to engagement
  • Case Study 1:  The Kinder Surprise "Sparking the Imagination" campaign
  • Case Study  2: The Kinder Chocolate: "Little moments mean a lot" campaign

4.25 pm

How cleaning brand Method partnered with 7 drag acts to challenge the toxic stereotypes in the cleaning industry
Lucy McGettigan, Director, The Romans

  • The strategy and activation of the campaign
  • Why Method partnered with the LGBT Foundation
  • Why the campaign was expanded across national media and an outdoor campaign
  • How sales of Method increased by 31% during the campaign

4.50 pm

Comfort break and/or tea, coffee, biscuits, beer, wine...


4.55 pm

LinkedIn is partnering with seven individuals who are using LinkedIn to make tangible change in the areas that affect our workplaces every day
Kinda Jackson, Managing Director, Digital, Brands2Life


5.20 pm

Understanding the content strategies you need for the different social platforms
Katie Bucket, Co-Founder, OneFifty Consultancy

  • Comparing the most engaging content of Twitter, LinkedIn, Facebook, Instagram and TikTok
  • How influencers use different types of content across different platforms
  • How different audiences engage with different types of content
  • Comparing content that leads to purchase with content that leads to engagement
5.40 pm

Responding to Covid-19: Two Influencer Case Studies
Lucy Hart, Head of Strategy & Insight, Engine Mischief

Example 1:

How Wilkinson Sword worked with influencers to support men’s physical and mental wellbeing during the Covid-19 lockdown

Example 2:

How body spray brand Impulse encouraged teenage girls who were feeling isolated to create their own support mechanisms through virtual friendships groups

5.55 pm

Thanks and wrap up by Ben Smith, founder, PRmoment

6.00 pm

Close of event