When: | |
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Location: | 6 Agar Street, London, WC2N 4HN |
Organiser: | PRmoment Events |
Price: | Early-bird price: £155+VAT Normal price: £185 +VAT |
Why attend: Understand the pitfalls and opportunities of influencer marketing.
This years event will include the ultimate guide to the worst influencer marketing campaigns ever, a panel of influencers discussing what they want from brands and a series of case studies on how brands have successfully partnered with influencers.
Key themes of the event:
- Understand the impact of influence on business
- Hear from a social platform in its’ role in the influence triangle
- Understand what makes a poor influencer campaign
- Hear case studies on award winning influencer campaigns
- Understand the legalities of working with influencers.
- Hear the latest on what’s possible with influencer analytics

If you want to have a read of some recent testimonials of PRmoment events, click here.
The
PRmoment Promise: Unlike many other conferences in the PR,
communications and marketing space, here at PRmoment we believe that if
you buy a ticket to an event, you should be hearing from someone who is
speaking because they are experts, not because they have paid for a
speaking slot.
Just so that you know, none of our speakers at this event have paid to be there, they are all presenting because our editorial team have identified them as experts in the influencer space.
8.30am | Registration, canapes and informal networking | |
8.55am | Chairpersons introduction - Ben Smith, Founder, PRmoment |
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Data and analytics | ||
9.00am |
Digital influence and the investment community
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9.25am | The future of influencer analytics
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A Channel perspective | ||
9.50am | The power of social influence | ![]() |
Campaigns and Technique | ||
10.15am | The ultimate guide to the worst influencer campaigns ever - James Herring, CEO, Taylor Herring |
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10.40 am | Networking break | |
Campaigns and Technique | ||
11.05am | Panel session: What Influencers want The PR Agency perspective: Alex Saker, Account Director, Mischief |
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11.55 am | The legalities of influencer marketing: What you need to know Rax Lakhani, Social Media and Influencer Consultant
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Campaigns and Technique | ||
12.20 pm |
Case Study: How McDonald's partnered with Harry and Jamie Redknapp on the Big Mac/Not Big Mac campaign |
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12.45 pm | Case Study: Vodafone’s #roamingrelay campaign; 3 Influencers. 15 Days. 8 European countries Kimberley Harcombe, Social Media Manager, Brand Marketing - Vodafone UK |
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1.05 pm | Case study: Building The Very Network Building the Very Network Sedge Beswick, Managing Director, Seen Connects Influencers: Martha’s Happily Ever After (Parenting influencer) Rowan Cheshire (British Olympian) |
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1.25pm |
Chairperson closing remarks |
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Informal networking, drinks and canepes |