PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The implications of changing consumer digital behaviours for PR and communications professionals

Location: Online
Organiser: PRmoment Events
Price: FREE

Why Attend: Join us for a digital special! In this session, we’re combining detailed data about the digital behaviour of global consumers with an interview/case study talking about Burger King’s digital strategy.

We'll wrap things up with a slot discussing how this change in consumer digital behaviour has impacted the type of content PR and communications professionals need to create.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

Digital Behaviours Report 2023
Charlie Ayling, head of marketing UKI, Meltwater

  • An update on global internet user numbers

  • Which online activities are in decline?

  • What are the latest social media platform preferences?

  • How much platform overlap is there?

  • Which devices are people using to access digital content and services?

  • How are social networks are changing online search behaviours?

  • The startling growth of digital advertising

4.25 pm

Interview: How does Burger King consistently win on digital and social?
Soco Núñez de Cela, brand and communications director, Burger King UK interviewed by Adam Clyne, founder, Coolr

4.50 pm

How the pandemic changed media consumption habits and why social media and influencers need to be central to your strategy, planning and activation of PR
Sarah Pinch, MD social media and influence, Ketchum

  • The implications of this changed behaviour on media planning and content production

  • How to most effectively use data and insight in your PR planning

  • Understanding the content needs of different audiences across different types of media

5.10 pm

Chairpersons closing remarks

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.