PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The impact of effective communications on sales

Location: The Hospital Club, London
Organiser: PRmoment events
Price: Free for in house communicators

Why attend?: To what extent do the communications of a company affect the sales numbers? This event examines what type of communications impact on sales and the increasing links between sales teams and the PR and communications team

For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please email

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Forrest Room, The Hospital Club, 24 Endell St, London WC2H 9HQ. Please see the full programme below. Due to high demand, we have to limit the number of tickets per organisation to three.


8.30am Registration, croissants and informal networking
8.55am Chairperson’s intro
Ben Smith

Why it’s more important than ever for businesses to create a strong, authoritative and compelling narrative
Kate Bevan, Freelance journalist for the Financial Times and the Guardian

  • What media disintermediation means in a business to business context
  • How to produce content for your client that they can share via LinkedIn, Facebook, Twitter and traditional press channels
  • How to anticipate journalists needs
  • Understanding journalist workflows: How to contact them, what they like and what they hate

How Oracle’s reputation for technical excellence impacts on our commercial performance
Sam Hall, Corporate Communications Director & Social Strategist, Oracle

  • The link between reputation and sales
  • How the comms team can create sales support content and campaigns
  • What type of content drives sales?
  • Understanding the purchasing decision making process of your buyer

Aligning your company’s messaging to impact sales
Billy Hamilton-Stent, Director, Octopus Group

  •  What type of communications helps sales?
  • How does communications impact on sales
  • Why do customers buy from companies they respect
  • The apparatus of public relations: The link between reputation and sales

Chairpersons closing remarks

10.30am Coffee served and informal networking

This event is produced in partnership with Octopus Group. Neither PRmoment nor Octopus Group will share delegate details with any other third parties.