The Future of Influence

Name: PRmoment.com
Price range: $

When:	15th Jun 2017, 8:30AM
Location:	Cicero, 10 Old Bailey, London, EC4M 7NG
Organiser:	PRmoment Events
Price:	Early bird £165 + vat Normal rate £195 + vat

Why attend: Public relations has changed. Communications has changed. The good news for those of us who work in the sector is that the need for organisations communicate with their publics has never been greater and the scope and ambition of their communications is only increasing.

But without influence none of this will be possible. At this event will examine the future of influence. We'll be looking at the following themes: the influence of Youtubers and bloggers, the future of journalism, the opportunities for brands, influence mapping, influence tracking, global influence and the role of content

Agenda:

8.30am	Registration
9.00am	Chairpersons introduction Ben Smith, Founder, PRmoment
9.05am	The evolving sphere of influence Stephen Doherty, MD, Global Head of Corporate Comms, Barclays
9.45am	Panel: Understanding the influence *networks of Youtubers and bloggers* James Humphrys, Talent Manager, OP Talent Endemol Shine Group Dan Neale, Co-founder, Alfred Jenny Scott, Founder, Mothers Meeting Amanda Fulton, Founder, Ginger Mum
10.35am	Networking break
11.00am	Panel: Understanding global influence patterns Kristina Eriksson, Global Communications Director, The FT Sam Hodges Head of Communications, Twitter UK Danny Whatmough, Head of Social Media EMEA, Weber Shandwick
11.50am	The future of influencer marketing Gemma Dodd, Director, Consulting & Client Partnership Why influencer marketing goes beyond the comms function of a business How is influencer marketing impacting enterprise organisations Moving from tactical influencer campaigns to strategic programmes
12.15pm	Journalist Panel: “The future influence of journalism” Philip Smith, Head of news and content, Cision Angelica Malin, Editor-in-Chief, About Time magazine Noelle MurbachLami, Head of News and Programming EMEA, CNBC International
1pm	The influencer journey Chris Talago, VP PR & Communications JAPAC & EMEA, Oracle Understanding digital campaign planning techniques The realities of influencer mapping Using content management systems to maximize impact Modern influencers: A brave new world or emperor’s new clothes?
1.30pm	Close of event
	Networking buffet lunch

This event is worth 20 points
towards the PRCA CPD

Agenda:

Register for FREE today