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PR as a Lead Generation Tool

Location: The Hospital Club, Covent Garden
Organiser: PRmoment and Octopus Group
Price: Free for in house communicators

Why attend?: Digital communications have changed the remit of public relations. At this event we'll explore how digital communications are used as a business development tool. We will also examine the tension between using communications to sell product, versus the wider remit of retaining and enhancing the reputation of the company.

For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please email

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: The Hospital Club, 24 Endell St, London WC2H 9HQ. Please see the full programme below. Due to high demand, we have to limit the number of tickets per organisation to three.

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8.30am Registration, coffee, croissants and informal networking
8.45am Chairperson welcome
Ben Smith, Founder, PRmoment

Case Study: How taking an inclusive and integrated approach has increased the PR budget
Paul Wooding, Director of Public Relations, EMEAI, WD (A Western Digital company)

  • Why a brand marketing approach is required in modern public relations
  • How an idea from the PR team can unlock budget to create an integrated campaign
  • Why reporting into marketing is a good idea
  • How WD are using comedy to sell hard drives
  • Taking a PESO approach to channel marketing

How to balance the need for PR to be a business development tool, while also ensuring you uphold the businesses reputation in professional services markets
Wendy Watherston, Head of PR, National Communications, Grant Thornton UK LLP
Paul Thomas, Senior Manager, Digital Communications and Social Media, Grant Thornton UK LLP


9.45am How the world turned communications upside down and what that means for business
Billy Hamilton-Stent, Co-Founder, Octopus Group
  • The undiscovered synergies between reputation and selling
  • Nascent B2B buyer trends (new C–Level research)
  • Developing strategies for connected communication

Creating Operational Authenticity
Parker Ward, Global Head of Content, Capgemini

  • What practical steps to take to create authentic content relevant to a global audience
  • How Cap Gemini is creating better content ideas, not just a digital sales brochure
  • Upskilling the team: analytics, editorial skills, design, content strategy
  • How Cap Gemini has created content themes and customised and these for the different channels
10.30am Chairperson’s closing remarks

This event is produced in partnership with Octopus Group. Neither PRmoment nor Octopus Group will share delegate details with any other third parties.