PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The Creative Year in Review 2023

When:
Location: Online
Organiser: PRmoment Events
Price: Free to attend

Why attend: Hear the inside stories of 2 of the best creative campaigns from this year's Creative Moment Awards.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.

Agenda:

4.00 pm

A countdown of creative highlights for PR in 2023
Ben Smith, founder, PRmoment

4.10 pm

How to get better creative insight and the role of AI
Charlie Ayling, head of marketing EMEA, Meltwater

4.25 pm

Recreate Human Renaissance Art, Estrid by The Romans
Viola Hazlerigg, associate creative director, The Romans
  • Renaissance art tended to paint over reality – not only by erasing human body hair but also by painting out diversity and representation.
  • How Estrid painted the beauty of humanity back into art, celebrating individuality
  • How this campaign re-imagined famous Renaissance Art with human diversity and all of our fabulous imperfections

4.50 pm

The Last Photo, CALM by Hope&Glory & adam&eveDDB
Don Ferguson, deputy MD, Hope & Glory PR
  • The Last Photo exhibition on London’s Southbank – a poignant gallery of smiling photos taken in the last days of 50 people’s lives
  • An insight into how the campaign was created
  • The role of PR in explaining and honouring the people in the photographs
  • How the campaign helped build the profile of CALM and the issue of suicide in the UK

5.20 pm

Close of the show!  


This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.