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The Big Picture Brand to Sales: the new role of marketing communications

Date:Tue 28th November 2017
Location:Regent St. Cinema (Oxford Circus nearest tube)
Organiser:PRmoment Events and LEWIS
Cost:Free for in house PR, comms, and marketing folks

Brand to sales: the new role of marketing communications is a unique event that brings together the brightest industry minds to discuss and collaborate on leading ideas and best practices in the realm of B2B marketing. Discover future trends and what we can expect to see in 2018.

This is a must-attend event for senior B2B marketing, PR and comms practitioners involved in setting strategy and investment in 2018.

Why attend: 

A morning dedicated to understanding the importance of brand to sales in B2B marketing, packed with insights and practical tips from experts

  • In-depth discussions on the trends coming up in the next 12 months in the B2B space
  • An opportunity to network and share ideas with peers

Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

8.15am

Registration, coffee, croissants and networking

 

8.30am

Chairpersons introduction
Ben Smith, Founder, PRmoment

8.35am

A Futurologists perception on B2B markets
Never Normal: The parallel drivers of uncertainty in the next five years for B2B brands
Joshua McBain, Director, Foresight Factory

  • The new climate of disruption and uncertainty
  • Why B2B brands must align societal/commercial drivers of uncertainty with internal variables
  • How to future-proof your B2B brand

9.00am

Panel session: What’s next for the B2B website?

  • What is your website's optimal role?
  • How can your website be developed in order to ensure it augments every element of your businesses marketing, customer experience and sales channel?
  • Research results: what role does the website play in B2B buyers’ purchasing decision?

Panel members 
James Smee, Director, EMEA Digital Marketing, LEWIS (Chair) 
Nick Andrews,  Head of Digital Marketing, Linklaters  
Stuart Castle, Senior Consultant, Sitecore 



9.35am

Case studies from SAS: Using thought leadership content to drive brand awareness and sales
Rachel Lockwood, Marketing Director, SAS and Mui Luc, Head of Corporate Comms, SAS

  •  How SAS integrates a brand to sales approach across the marketing mix
  • Understanding the role of communications in an integrated marcoms programme

10.00am

The journey to integration
Giles Peddy, SVP EMEA Operations and Managing Director UK, LEWIS

  • How and why public relations has become more integrated
  • The impact of digital content on increasing brand awareness and consideration
  • The importance of mutually supportive channel integration
  • How to measure integrated cross-channel communications

10.30am

Close of event

 

 

 

Coffee, croissants and informal networking

 

 

This event is worth 15 points
towards the PRCA CPD

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