Why attend: With fewer journalists and a busy news environment it’s tough to get coverage. At this webinar you’ll learn about what the news publishers are looking for in a story. You’ll also hear 2 outstanding creative campaign case studies that cut through the noise to deliver on coverage and engagement on a huge scale with their audiences.
How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.
Please note all attendees will be sent a recording of the presentations after the event.
The algorithm of news content: Understanding the data behind the news
Case study: The No-Bounty Celebrations Tub
Case study: Pepsi’s disruptive campaign to bring to life its new global positioning - “Thirsty For More”
|Chairpersons closing remarks
This event is worth 20 points towards the PRCA CPD
Thanks to PA MediaPoint for partnering with us for this event.