PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The Algorithm of News: How to get media coverage in a busy news environment

Location: Online
Organiser: PRmoment Events
Price: FREE

Why attend: With fewer journalists and a busy news environment it’s tough to get coverage. At this webinar you’ll learn about what the news publishers are looking for in a story. You’ll also hear 2 outstanding creative campaign case studies that cut through the noise to deliver on coverage and engagement on a huge scale with their audiences.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

The algorithm of news content: Understanding the data behind the news
Pete Fabianski, head of analytics and insight, PA Media

  • An insight into the numbers behind the news: which type of stories drive the most eyeballs?
  • How to create the most effective content for news
  • An insight into content success trends by sector

4.25 pm

Case study: The No-Bounty Celebrations Tub
Rosie Cope, senior account director, Taylor Herring

  • A campaign based on the insights that people love talking about their favourite chocolates and Bounty’s are often the last chocolate to be picked.
  • Why was this campaign able to cut through the noise in a very busy Christmas season?
  • Learn about the strategy behind the campaign and how it was activated
  • Media coverage like you’ve never seen before: Over 4000 pieces globally!

4.45 pm

Case study: Pepsi’s disruptive campaign to bring to life its new global positioning - “Thirsty For More”
Cherrelle Jefferson, group senior account director for PepsiCo Global, Pangolin

  • This is the story of how Pepsi launched its disruptive football campaign that hijacked the “big sporting event” in 2022
  • How the campaign put Pepsi at the epicentre of football, fashion and music
  • This was one of the most successful disruptive campaigns of 2022, we’ll give you the inside story

5.05 pm

Chairpersons closing remarks  

This event is worth 20 points towards the PRCA CPD

Thanks to PA MediaPoint for partnering with us for this event.