Storytelling: The role of public relations as a content provider
When:
Location:
Ketchum, 35-41 Folgate St London E1 6BX
Organiser:
PRmoment.com
Price:
From £155 + vat
If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.
Location:
Ketchum, 35-41 Folgate St London E1 6BX
Testimonials from previous PRmoment Conferences:
"A big thank you for the conference today. This was my first PRmoment event and I have to say I am very impressed. All the speakers offered really great insights from a variety of angles, without straying from the main subject. I would definitely attend another PRmoment course and recommend them to colleagues and connections."Rebecca Lee, Chillisauce
"Thank you for organising a terrific conference. I hate conferences which are usually a load of old codgers telling each other how great they are. This was a genuine "you don't know what you don't know" moment for me and I've already made arrangements to work with two of the speakers to improve my agency." John Williams, CEO of Mason Williams Communications
Chairperson's introduction Ben Smith, Founder, PRmoment.com
9.10am
Case study: The role of content in Moneysupermarket’s online strategy Clare Francis, Editor In Chief, Moneysupermarket
Brand journalism: Why it can’t be ignored
Content marketing: The role of content in SEO, customer engagement and driving sales
Why it’s all about the customer
Which content works with readers?
9.45am
How Capgemini are using content to populate their new business pipelines Tom Barton Head of Communications, Capgemini
How Capgemini have created a compelling case to get their experts blogging
How has this internal behaviour change occurred
Why an omni-channel approach to social has proved to be successful in populating the new business pipeline
Why an emphasis on people has been vital
Why a mix of video, visual and written content is important across LinkedIn, Facebook, Slideshare, LinkedIn and Twitter
How Capgemini is partnering with LinkedIn to provide content to fuel LinkedIn’s communities
10.20am
PR agencies and content production Stephen Waddington, Digital and Social Media Director, Ketchum
Why PR people no longer look or act like PR people
How and why PR agencies must now hire video producers and designers
Why content needs to be short, sharp and often instant
How to produce real-time content - Client guidelines and the approval process
How good real-time content requires small teams of empowered multi skilled people
0.55am
Informal networking, Coffee and refreshments
11.15am
How Greater Manchester Police have developed an App to help them communicate and engage with their community Kevin Hoy, PR Manager, Greater Manchester Police
Why did Greater Manchester Police launch an App?
What content is on the App?
How does the App alert the community to crimes and police appeals?
How does the App use location based technology?
How can the community use the App to access police services?
What has been the take up of the App so far?
How has the App helped improve front line policing?
11.45am
How the Met Office is using content to build its brand and increase engagement with the British public Dee Cotgrove, Director of Communications, Met Office
How the Met Office is using content through earned media to build its brand
How the Met Office is using content to build trust
Why the British weather is the perfect content for social media
How has the Met Office used content to create communities on YouTube, Facebook, Twitter and Pinterest.
Content production – how the Met Office uses video and infographics to engage with people
Why is a community based approach, based upon increased familiarity and trust, important for the Met Office?
12.15pm
How can you understand the value of your content marketing? Richard Bagnall, Chair AMEC Social Media Group, Member CIPR Social Media Panel
Why your content should be driven by your audience
Why your content strategy must be tracked back to actions
Understanding the role of influencers and content – why does some content go viral?
How to create an integrated approach to measurement
How to link your content to your objectives – be that sales, enquiries, website impressions etc
12.45pm
How O2 use humour to engage with customers through social media Emma Hart, Head of PR and Kristian Lorenzon, Head of Social, O2
Why do O2 use humour to engage with customers through social media?
Do O2 have a resident comedian?
What are the guidelines of using humour?
What are the benefits and what are the risks of using comedy content?
In a crisis situation – how does O2 respond to every @ Tweet and what are the benefits of this approach?
1.15pm
Chairperson's closing remarks Ben Smith, Founder, PRmoment.com
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