Social Media in B2B Communications

Name: PRmoment.com
Price range: $

When:	8th Oct 2015, 2:13PM
Location:	London
Organiser:	PRmoment
Price:	£185 + VAT

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

The address for this seminar is: 35-41 Folgate Street, London, E1 6BX

08:30am	Registration and informal networking over coffee, croissants
9:00am	Chairperson's Introduction Ben Smith, Founder, PRmoment
9:05am	The game changing evolution of B2B communications Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum Why the reality of social business means the remit of public relations has increased, whether the CEO likes it or not The media is not dying, it’s changing Why data can be more easily linked to ROI in B2B markets than B2C Defining your internal and external influencers and their sphere of influence
9:35am	The Government’s approach to engaging business *Betony Kelly, Head of Communications and Stakeholder Engagement (Enabling Strategy), Government Digital Service* An Agile Communications Methodology: how the Government Digital Service works in 2 week bursts The use of discovery periods and activity periods in communications Messaging through a network, why big set piece communications are avoided Why no advertising budget has meant more transparent communications and better engagement levels
10:00am	Case Study: How TCS produced ElectUK best App for the UK general election *Ashish Babu, Director of Communications - UK & Ireland, Tata Consultancy Services* How the ElectUK App integrated social media, mobility and big data A content-led media campaign, built around UK election How to promote a smartphone app among influencers
10.25am	How Saleforce is using social Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud How to build relationships with your customers on social Aligning your social strategy with your CEO’s priorities How social content must connect with your customer’s buying cycle
10:50am	Networking break Tea, coffee and cake
11.15am	Panel: PR's role in the sales cycle in B2B markets *Stephen Waddington, ‎Partner and Chief Engagement Officer, Ketchum* *Jeremy Waite, Head of Digital Strategy, EMEA @Salesforce Marketing Cloud* Alexandra Annable, Director, Global Communications, Socialbakers *Ashish Babu, Director of Communications - UK & Ireland, Tata Consultancy Services*
12.00pm	The role of intermediaries in the B2B buying cycle and the effect of regulation on communications *Andy Smith, Head of Media Relations, Santander UK*
12:25pm	Glassdoor’s approach to B2B communications Joe Wiggins, Head of Communications, Europe The power of an employer review site Webinars, books, blogs - The mix of content that Glassdoor uses to target the employer community How Glassdoor use social channels to engage with employers and influencers How do employers engage with Glassdoor How to manage the negative stories on social
12:50pm	Case Study: How Socialbakers have used social media to build a B2B brand Alexandra Annable, Director, Global Communications, Socialbakers The content strategy of The Socialbakers blog The use of incisive video content How Socialbakers have used events to increase its network and awareness The use of sharable content How media partnerships have created thought leadership opportunities What are the most effective social channels for B2B
1:15pm	Chairperson's closing remarks Ben Smith, Founder, PRmoment
1:20pm	Lunch and informal networking
2:00pm	Close of conference

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