If you have problems booking this conference, or require further information, please call on 01962 832542 or emailbensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.
The address for this seminar is: 35-41 Folgate Street, London, E1 6BX
Chairperson's introduction Ben Smith, Founder and MD, PRmoment.com
9.05am
From channels to networks: How good content finds its own audience Nick Masters, Head of online, PwC
The role of content in building communities
The importance of relevancy in content
Is content a driver of engagement?
How important is engagement as a pre-curser to purchase in B2B markets?
9.35am
Experian’s approach to social in B2B markets Nishma Shah, Head of PR, UK&I, Experian
The challenges of managing a social media strategy across a global company
How Experian’s approach to social media has grown organically
Which social media channels work the most effectively in B2B markets?
Which content works most effectively in B2B markets?
What social media guidelines Experian have for staff?
10.00am
How to leverage influencers within B2B markets Nicolas Chabot, VP Europe, Traackr
How to find influencers within your business sector and geography
The use of influencers to optimise your content marketing strategy
How to generate leads through an influencer program
10.25am
Joined up social: The integration between sales, marketing and customer services Stephen Waddington, European Digital and Social Media Director, Ketchum
Why B2B organisations should integrate their sales, marketing and customers services functions
The role of social as a business development tool
The effect of social and content on SEO
The importance of Google for PR professionals
The impact of Google’s latest updates and Google+ on B2B communications
10.50am
Networking coffee break
11.25am
Capgemini as a B2B Storyteller Tom Barton, Head of Communications, Capgemini
How is Capgemini creating content from its people through its Expert Connect campaign?
What are the SEO advantages of B2B brands producing content?
Has the Expert Connect campaign created sector specific communities?
How has Capgemini tracked leads from Expert Connect into the sales pipeline?
How has the Expert Connect scheme been translated to international markets?
11.50am
Embedding digital across the Department for Business, Innovation & SkillsBetony Kelly, Head of Digital Outreach, Department for Business, Innovation & Skills
The most important conversations about your business will not happen on your website - business must embrace social and digital media
The challenges for a government department communicating digitally across a wide range of subjects
Why digital communications must appreciate the sophisticated needs of business
The challenges of retaining an engaging and personal approach to B2B communications
Case study: A review of the digital elements in the "Business is Great Campaign"
12.20pm
How to use Google Analytics to understand the effect of your PR and social media efforts on sales Andrew Smith, Director, escherman
How to understand the difference between the direct and indirect impact of your PR and social campaigns
How can B2B firms maximise the lead generation impact of their website?
How to understand the contribution that PR and Social content makes to your website and sales
How can you plug demographic and other data into Google Analytics to increase your understanding of customer behaviour
Top tips for utilising the power of Google Analytics in B2B markets
12.45pm
Creating a social culture: A people centric approach to social Paul Thomas, Head of Social, Grant Thornton
Why empowering employees to engage with social is important for B2B brands
It’s not about rulebooks: How to create a culture of sensible behaviour for employees within social
How to encourage employees to be dynamic and engaging in their social media conversations
Understanding how social media fits into the new B2B business pipeline
Understanding how social engagement merges into client relationships
Educating staff and what it means for them if they are not on social
Case study: How Grant Thornton's graduate recruitment scheme is now run by recent graduates exclusively through social media
1.15pm
Chairperson's summary
Ben Smith, Founder, PRmoment.com
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