PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Social in B2B: How to improve the impact of your communications

Location: Online
Organiser: PRmoment Events
Price: Free

Why attend?: At this webinar, we’ll be looking at how B2B firms are using social media effectively, including:

  • How can content help B2B communicators build communities?

  • Which social media channels work in B2B markets?

  • How can you find influencers within your business sector?

  • How to use social media to communicate with your employees

  • How to build the profile of your CEO on social media channels

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post the event.

Please note this webinar is hosted on On24.

Thanks to our partners for this event Meltwater.


4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

How B2B brands are using social media
Claude Springer, area director social, Meltwater

4.15 pm

How SAP have built the social media profile of its UK & Ireland, MD Michiel Verhoeven, to position itself as an employer of choice
Adam Clatworthy, integrated communications senior specialist, SAP UK&I

  • Why it's so important for MD’s to lead through social media

  • How SAP is using social media as an employee and potential employee channel

  • What type of content works in this context?

  • How SAP partners with like-minded brands to create hyper scaling content

  • Why it's important for all the c-suite to be active on social channels

4.45 pm

How Capgemini (re)launched an employee advocacy programme for its 325,000 employees
Magda Bulska, global head of digital communications and Joe Morris, global head of social media and employee advocacy, Capgemini Group

  • What is the CEO’s role in advocacy?

  • How do you structure a programme considering different expertise areas, seniorities, and digital maturity?

  • How do you turn your subject matter experts into digital influencers and how do you measure it?

  • What content works?

5.10 pm

How to create hype for your business in B2B markets
Charlotte Mair, managing director, The Fitting Room

5.30 pm

Close of event

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event