Social in B2B

Why attend: B2B communications is perhaps the most interesting segment of marketing communications right now. For too long B2B communications were overly serious and much of the content in this high value sector became stale. But now we're in a new B2B world of communications with better data, an increased range of digital channels and an expanding use of creativity, often through personalisation. These trends have transformed B2B communications. This webinar will give you a fresh insight into best practice in the exciting area.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.

Agenda:

4.00 pm	Chairperson’s intro Ben Smith, founder, PRmoment
4.05 pm	Understanding the your B2B audiences: How to get data-driven insights from social Charlie Ayling, head of marketing EMEA, Meltwater Expect to learn: What insight-driven marketing is and why it’s important How important AI’s role will be in trend-spotting, brand tracking and more The priorities of CMOs, VPs and Leadership teams How brand, social and PR managers can make the most of their insight
4.25 pm	3 mini case studies: Leading with emotion for B2B Kinda Jackson, managing director, digital, social & influencer, Brands2Life Putting personality into business communications; B2B audiences are human too Humour in B2B mini case studies: Sitecore Santa, ‘Just for fun’ Linkedin and Human Stories for Vodafone
4.45 pm	Case Study: The App-ocalypse: Bango brings ad targeting back from the dead Ben Smith, associate director, Wildfire How and why Wildfire created bespoke comic books for influencers, journalists and Bango customers which made them superheroes- complete with their own survival kit!
5.05 pm	Chairpersons closing remarks

This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.