|Free to attend
Why attend: B2B communications is perhaps the most interesting segment of marketing communications right now. For too long B2B communications were overly serious and much of the content in this high value sector became stale. But now we're in a new B2B world of communications with better data, an increased range of digital channels and an expanding use of creativity, often through personalisation. These trends have transformed B2B communications. This webinar will give you a fresh insight into best practice in the exciting area.
How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.
Please note all attendees will be sent a recording of the presentations after the event.
Understanding the your B2B audiences: How to get data-driven insights from social
Expect to learn:
3 mini case studies: Leading with emotion for B2B
Case Study: The App-ocalypse: Bango brings ad targeting back from the dead
|Chairpersons closing remarks
This event is worth 20 points
towards the PRCA CPD
Thanks to Meltwater for partnering with us for this event.