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Scale, speed and complexity: How COVID has changed crisis communications

Location: Hopin
Organiser: PRmoment Events
Price: FREE

Why attend: The crisis communications playbook barely changed for 20 years - then COVID came along. At this event, we’ll be talking to communicators who are just emerging from almost a year of crisis management. Hear their insight as they look back on a year like no other.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the event and the speaker slides post the event.


4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment

4.05 pm

No-one did a year-long crisis communications plan!: How EY responded to the unprecedented COVID crisis
Alistair Smith, strategic communications director, UK & Ireland at EY

  • The phases of EY’s COVID crisis response
  • How EY had a COVID crisis committee by Jan 20th 2020
  • How can you audit a business when you are not allowed out of your own home?
  • How EY’s COVID plan responded to the regular government announcements
  • Why the COVID crisis, for EY, was primarily about employee communications

4.30 pm

How to use data to successfully navigate through a crisis
Amy Parry, insights lead, Vuelio

  • Which tools are helpful during a crisis
  • How can you use data to adapt your approach as the crisis develops?
  • Has the pandemic changed our approach to data?
  • Which metrics mean the most to your stakeholders
  • How can data help you prepare for the next crisis?

How COVID changed crisis management
Will Spiers, head of communications and public affairs EMEA, Johnson & Johnson
Laetitia Lynn
, corporate affairs director, PwC
Addy Frederick
, group communications manager, Prudential
Mona Patel
, ex group head of external communications, Royal London


  • What virtual crisis management looked like?
  • The COVID crisis was different because it affected every sector and every person
  • COVID was an all stakeholder impact crisis
  • What were the stages of the COVID crisis for business?
  • How employee welfare became a central theme for business during the COVID lockdown

5.30 pm

How COVID has amplified the risks and opportunities of crisis management
Jenny Davey, partner, Finsbury Glover Herring

  • Covid has forced firms to re-appraise their approach to business and communications
  • How Covid has accelerated the need for business to respond to issues of social justice and sustainability
  • Why Covid has changed how businesses treat their employees

5.55 pm

Close of event


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