Scale, speed and complexity: How COVID has changed crisis communications
When:
Location:
Hopin
Organiser:
PRmoment Events
Price:
FREE
Why attend: The crisis communications playbook barely changed for 20 years - then COVID came along. At this event, we’ll be talking to communicators who are just emerging from almost a year of crisis management. Hear their insight as they look back on a year like no other.
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the event and the speaker slides post the event.
Agenda:
4.00 pm
Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment
4.05 pm
No-one did a year-long crisis communications plan!:How EY responded to the unprecedented COVID crisis Alistair Smith, strategic communications director, UK & Ireland at EY
The phases of EY’s COVID crisis response
How EY had a COVID crisis committee by Jan 20th 2020
How can you audit a business when you are not allowed out of your own home?
How EY’s COVID plan responded to the regular government announcements
Why the COVID crisis, for EY, was primarily about employee communications
4.30 pm
How to use data to successfully navigate through a crisis Amy Parry, insights lead, Vuelio
Which tools are helpful during a crisis
How can you use data to adapt your approach as the crisis develops?
Has the pandemic changed our approach to data?
Which metrics mean the most to your stakeholders
How can data help you prepare for the next crisis?
5.00pm
How COVID changed crisis management Will Spiers, head of communications and public affairs EMEA, Johnson & Johnson Laetitia Lynn, corporate affairs director, PwC Addy Frederick, group communications manager, Prudential Mona Patel, ex group head of external communications, Royal London
Themes:
What virtual crisis management looked like?
The COVID crisis was different because it affected every sector and every person
COVID was an all stakeholder impact crisis
What were the stages of the COVID crisis for business?
How employee welfare became a central theme for business during the COVID lockdown
5.30 pm
How COVID has amplified the risks and opportunities of crisis management Jenny Davey, partner, Finsbury Glover Herring
Covid has forced firms to re-appraise their approach to business and communications
How Covid has accelerated the need for business to respond to issues of social justice and sustainability
Why Covid has changed how businesses treat their employees
