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PR is Changing

Location: 35-41 Folgate Street, London, E1 6BX
Organiser: Ketchum
Price: Tickets from £155 +vat

PR is changing. The power of public relations is greater now than at any other time. The proliferation of media, the 24 hour news cycle and social media has meant the power and importance of PR is huge. This conference looks at how brands are managing their communications in 2013 and how PR teams are adapting to this new world.

For the full speaker program, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01962 832542 or email Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542. 

Ketchum, 35-41 Folgate Street, E1 6BX London, United Kingdom

A map of the location can be found here

Testimonials from previous PRmoment Conferences:

"A big thank you for the conference today. This was my first PRmoment event and I have to say I am very impressed. All the speakers offered really great insights from a variety of angles, without straying from the main subject. I would definitely attend another PRmoment course and recommend them to colleagues and connections." Rebecca Lee, Chillisauce

"Thank you for organising a terrific conference. I hate conferences which are usually a load of old codgers telling each other how great they are. This was a genuine "you don't know what you don't know" moment for me and I've already made arrangements to work with two of the speakers to improve my agency." John Williams, CEO of Mason Williams Communications




Registration, coffee, croissants and informal networking


Chairperson's introduction

Ben Smith, Founder,



How to organise your communications structure in 2013

Great Public Service Communications in 2013
Alex Aiken, Executive Director, Government Communications

  • What are the five objectives of government communications?
  • Why do government communications need to be streamlined
  • Why a hub structure will enable more integrated government communications
  • How a collaborative approach between departments to government will save time, money and better inform the public
  • Why public sector communications must be effective, properly evaluated and efficient



The future skill requirements of PR teams

Stephen Waddington, European Digital and Social Media Director, Ketchum

  • What is the threat facing the PR industry from advertising and digital?
  • Is it possible for all PR teams to cost effectively produce sufficient amounts of content as part of a long term engagement plan?
  • What attributes does a PR team need in 2013 and how should they be structured?
  • Should PR teams include a cartoonist or a comedian?


The role of content and brand journalism

Case study: The role of content in Moneysupermarket’s online strategy
Clare Francis, Editor In Chief, Moneysupermarket

  • Content marketing: The role of content in SEO, customer engagement and driving sales
  • Brand journalism: Linking articles to click-through rates and revenue
  • Which content works with readers?
  • The differences between brand journalism and real journalism
  • What are the opportunities for sharing content with Moneysupermaket’s partners?



PR Skills

Why PR people must get over their inferiority complex
Joe Hanley, External Relations Director, IBM EMEA

  • Why do intelligent PR people seem to the lack confidence to do business defining work?
  • Why the future of PR is awesome, PR people just need to believe it
  • PR is about influence and excitement, not press clippings
  • Why the social media ownership debate is irrelevant: Collaboration is the future
11.00am Networking coffee break

Why Barclays believes that rebuilding trust can only happen if the organisation really changesAlistair Smith, Director, Business and Retail Banking, Barclays

  • Public re-engagement through responsible and ethical behaviour
  • The role of internal communications and external communications in the engaging with stakeholders
  • Why trust and reputation are essential to sustainable business performance
  • How a reputation is hard won but easily lost  

How brands are using social media in non-consumer markets

The use of social media for brands working in restricted markets
Duncan Cantor, Director of Communications, Boehringer Ingelheim

  • How pharma companies are using social media despite the legal restrictions on one-to-one patient communications
  • What are Boehringer Ingelheim’s objectives from social?
  • What content works in social for Boehringer Ingelheim?
  • How Boehringer Ingelheim uses CSR and research to build communities on Facebook and YouTube
  • Social media strategy across borders – defining global communications strategy and implementing local plans

The role of insight data in public relations
Philip Lynch, Evaluation Director at Kantar Media News Intelligence, and Chris Bunyan, Group Account Director at Kantar Media TGI

  • Why insight data has become vital for both corporate and brands communications
  • What type of insight data do brands require?
  • Has insight data become a vital business management tool?
  • Why public relations campaigns must use insight data in their planning and feedback
  • How do brands use real time insight data?
12.35pm The effect of a good reputation on sales
Louise Cooper, Senior Manager, Corporate, Digital and Branch PR, John Lewis
  • Why a good reputation means people want to buy from you
  • How John Lewis uses corporate PR to sell stuff
  • How corporate PR can build on consumer PR activity by jumping on trends
  • How regional coverage drives footfall and sales
  • How John Lewis engages through social

Taking an ‘outside-in’ approach to communications

How O2 has embedded its brand values into its communications by campaigning on behalf of its customers
Emma Hart, Head of PR, O2

  • How O2 has taken a thought-leadership approach to its business and its communications
  • How O2 has engaged in important issues affecting society
  • How, through CSR, O2 has created positive outcomes through this engagement
  • Case study: Youth unemployment – how O2 CEO Ronan Dunne reached out to the younger generation
1.25pm   Lunch and informal networking  
2.00pm Close of conference  

Please note: Unlike many other PR conferences, none of our speakers pay for the privilege of speaking. They are all chosen by our editorial department because of their expert opinion. We do this because we believe that if delegates are paying to attend a conference, there is a conflict of interest if the speakers have paid to speak.

Also, just to reassure you, PRmoment does not share delegate details with any third parties.