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Location: | 35-41 Folgate Street, London, E1 6BX |
Organiser: | Ketchum |
Price: | Tickets from £155 +vat |
PR is changing. The power of public relations is greater now than at any other time. The proliferation of media, the 24 hour news cycle and social media has meant the power and importance of PR is huge. This conference looks at how brands are managing their communications in 2013 and how PR teams are adapting to this new world.
For the full speaker program, please scroll down beneath the form below.
If you have problems booking this conference, or require further information, please call on 01962 832542 or email bensmith@prmoment.com. Our offices are open 9am - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 832542.
Location:
Ketchum, 35-41 Folgate Street, E1 6BX London, United Kingdom
A map of the location can be found here
Testimonials from previous PRmoment Conferences:
"A big thank you for the conference today. This was my first PRmoment event and I have to say I am very impressed. All the speakers offered really great insights from a variety of angles, without straying from the main subject. I would definitely attend another PRmoment course and recommend them to colleagues and connections." Rebecca Lee, Chillisauce
"Thank you for organising a terrific conference. I hate conferences which are usually a load of old codgers telling each other how great they are. This was a genuine "you don't know what you don't know" moment for me and I've already made arrangements to work with two of the speakers to improve my agency." John Williams, CEO of Mason Williams Communications
Agenda:
8.30am |
Registration, coffee, croissants and informal networking | |
8.55am |
Chairperson's introduction
Ben Smith, Founder, PRmoment.com |
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9.00am
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How to organise your communications structure in 2013
Great Public Service Communications in 2013
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9.30am |
The future skill requirements of PR teams
Stephen Waddington, European Digital and Social Media Director, Ketchum
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10.00am |
The role of content and brand journalism
Case study: The role of content in Moneysupermarket’s online strategy
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10.30am
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PR Skills
Why PR people must get over their inferiority complex
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11.00am | Networking coffee break | |
11.20am |
Why Barclays believes that rebuilding trust can only happen if the organisation really changesAlistair Smith, Director, Business and Retail Banking, Barclays
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11.45am |
How brands are using social media in non-consumer markets
The use of social media for brands working in restricted markets
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12.10pm |
The role of insight data in public relations
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12.35pm |
The effect of a good reputation on sales Louise Cooper, Senior Manager, Corporate, Digital and Branch PR, John Lewis
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1.00pm |
Taking an ‘outside-in’ approach to communications
How O2 has embedded its brand values into its communications by campaigning on behalf of its customers
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1.25pm | Lunch and informal networking | |
2.00pm | Close of conference |
Please note: Unlike many other PR conferences, none of our speakers pay for the privilege of speaking. They are all chosen by our editorial department because of their expert opinion. We do this because we believe that if delegates are paying to attend a conference, there is a conflict of interest if the speakers have paid to speak.
Also, just to reassure you, PRmoment does not share delegate details with any third parties.